Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhen searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...
View articleWhile native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...
View articleWith a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleStudies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleA joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleA new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleAs B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...
View articleBased off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...
View articleAs the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, m...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleA recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleA review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
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