To start 2013 on the right foot, here are three things I recommend you do today. Read More...
View articleOnScroll says 2013 will be the year of the viewable impression and the end benefit will be a much higher quality level of ad served on behalf of the a...
View articleData scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing r...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleGlobal advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleFive ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Read More...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleIndia-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...
View articleSnapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Read More...
View articleBy 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...
View articleThe recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devic...
View articleThere are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. R...
View articleBig data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and custom...
View articleOnline advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we ...
View articleAs digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-v...
View articleSenate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...
View articleIt's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as pos...
View articleGoogle evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Read More...
View articleIn Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleAlmost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articleThree predictions for the new year of social. Read More...
View articleWhy publisher direct media buys should still be part of your media mix. Read More...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
View articleConsider these factors when evaluating your Facebook reports. Read More...
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