King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...
View articleMichael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...
View articleAlliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...
View articleMost companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...
View articleKevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...
View articleTamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...
View articleMarketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...
View articleHow marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...
View articleWe analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...
View articlePeter Maier, President SAP Industries and Customer Advisory, on why companies must connect X-data (experience data, such as belief, emotion, and senti...
View articleFullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...
View articlePhononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleThis visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...
View articleOnly 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....
View articleDeloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View articleInfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleXaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...
View articleCustomer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...
View articleThis new decade marks a turning point where marketers can leverage regulations like GDPR and CCPA to help make consumers more active participants in t...
View articleData and personalization have changed drastically in today’s post-GDPR world. LIDA CSO, Graham Phillips, discusses how brands can succeed in a world m...
View articleAmidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...
View articleCustomer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
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