More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Read More...
View articleFacebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...
View articleWhat is the essence of your digital campaign? What value are you providing to the consumer? Read More...
View articleThe costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Read Mo...
View articleA look at the the top 25 online properties in August, according to comScore. Read More...
View articleConsumers, regulators, privacy advocates, and industry members condemn use of Flash cookies for online ad targeting purposes. Read More...
View articleConnecticut Attorney General Richard Blumenthal urges Backpage.com to close its adult services section. Read More...
View articleHow a candidate for Congress went over the top with misdirected online display advertising. Read More...
View articleU.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...
View articleNielsen and comScore disagree over Bing's recent growth in market share. Read More...
View articleCompany tells House Judiciary Committee it will not reinstate adult ads category. Read More...
View articleHeavy financial toll as Craigslist drops adult-services ads. Who stands to benefit? Read More...
View articleThe advertising side isn't complex enough for publishers. Read More...
View articleYahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...
View articleNokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow. Read More...
View articleAre the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Read More...
View articleTraffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network. Read More...
View articleRay-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations. Read More...
View articleA comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that w...
View articleCraigslist had been on track to collect an estimated $45 million this year from adult services ads. Read More...
View articleSites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over. Read More...
View articleThe social network experienced huge growth in India and Mexico in the 12 months ending July. Read More...
View articlePurchase will provide data sources, video measurement technology, and extend comScore's European footprint. Read More...
View articleAd networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...
View articleAs the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...
View articleMeasuring the cost per click or cost per acquisition is not good enough any more. Here's another approach. Read More...
View articleTwo parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.c...
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