CPG giant's Pantene brand is piloting a shopping app that allows product orders on the social site, while employing new eStore platform. Read More...
View articleAre you taking advantage of all sources to advance your behavioral program? Read More...
View articleThere must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure adve...
View articleAt the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Read More...
View articleUnique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen. Read More...
View articleAssuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...
View articleFacebook was fastest growing site in terms of views. Read More...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleResearch also finds repurposed TV spots perform better than tailored online ad creative. Read More...
View articleLooking at online market trends in isolation can be useful, but it's much more useful to have some context. Here are some sources for gaining better i...
View articleWeb ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study. Read More...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View articleFacebook continues to dominate over Bebo and MySpace in visits to all Web sites in the U.K. Read More...
View articleHulu users streamed a record amount of video during February, according to data from comScore. Read More...
View articleBehavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own per...
View articleIdentifying qualified Web analytics specialists is a challenging process, but that could change soon. Read More...
View articleInternet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow. Read More...
View articleTry ruling out consumers who would make a lousy candidate for your offer. Read More...
View articleAnd why not treat advertisements as content and sell our "behavioral services" as a benefit to Web site visitors? Read More...
View articleGrowth in sophisticated handsets presents growing opportunity for advertisers. Read More...
View articleYour Web analytics reports may be pumping out insights that are not exactly what they seem. Here are some factors to consider before acting on that in...
View articleGoogle sites accounted for 39.5 percent of all videos viewed in January, according to data from comScore. Read More...
View articleEmbracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Read More...
View articleSpend on display media for Bing almost doubled month-over-month, according to Kantar Media. Read More...
View articleAsking these questions will help you determine whether behavioral targeting is appropriate for your brand. Read More...
View articleEighty percent of users claim they do not click on online ads. Read More...
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