Once you've decided what to segment, how do you actually create the segments? A look at the pros and cons of two approaches. Third in a series. Read M...
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View articleThis panel discussion at SES London examines the current value proposition of search in the U.K. Read More...
View articleThree different approaches to segmenting your online audience. First in a series. Read More...
View articleU.S. unique monthly visitors to Facebook grew 96.5 percent between January 2009 and January 2010, according to data from comScore. Read More...
View articleTotal number of display ads increased 21 percent over 2008. Read More...
View articleWhile predictive targeting is not an exact science, it still holds potential for marketers. Read More...
View articleThe top 50 Internet advertisers by media value, November 2009, according to Kantar Media. Read More...
View articleA case for giving consumers more information about the targeted ads they see. Read More...
View articleU.S. online video streams dropped month-over-month in December, according to The Nielsen Company. Read More...
View articleInvesting in tools to better understand your customers is only the first step. Read More...
View articleWorldwide, Australian Internet users spend the most time engaging with social networking sites and blogs, according to data from Nielsen. Read More...
View articleTop 15 ad networks by U.S. reach, from comScore. AOL remains top network, but Google's is growing at the highest rate among the top three. Read More...
View articleMedia teams often pull the trigger before investing time to plan and test campaigns. Consider these options for making more informed decisions. Read M...
View articleTop 25 parent companies and stickiest brands in December, according to data from the Nielsen Company. Read More...
View articleWeb analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effect...
View articleAdvertising breakdown by industry, December 2009, from Nielsen online. Read More...
View articleWinning the attention of consumers has become the currency of the online world. What are you expecting to get in return for your online marketing effo...
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