How to Leverage Google's Changes to Referring URLs
Analytics

How to Leverage Google's Changes to Referring URLs

17y Jason Burby

How to Leverage Google's Changes to Referring URLs

A small change could have a significant impact on analyzing the impact of your SEO ranking. Read More...

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Top Social Networking Sites in February 2009
Audience

Top Social Networking Sites in February 2009

17y rumo

Top Social Networking Sites in February 2009

Which social networks attract the most users and had the greatest gains over the past year? Read More...

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Study: GOP Outnumbered Dems Online in Campaign 2008
Ad Industry Metrics

Study: GOP Outnumbered Dems Online in Campaign 2008

17y Enid Burns

Study: GOP Outnumbered Dems Online in Campaign 200...

But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's. Read More...

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Wanamaker and Response Prediction
Data insights

Wanamaker and Response Prediction

17y George John

Wanamaker and Response Prediction

Moving from hindsight to foresight when optimizing online ad campaigns. Read More...

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Active Home Internet Users by Country, January 2009
Audience

Active Home Internet Users by Country, January 2009

17y Enid Burns

Active Home Internet Users by Country, January 200...

number of active Internet users fluctuated in January. Read More...

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Schools Adopt Web 2.0 at Teachers Urging
Audience

Schools Adopt Web 2.0 at Teachers Urging

17y Enid Burns

Schools Adopt Web 2.0 at Teachers Urging

Students and teachers look to the Web as a teaching and learning tool. Read More...

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The Paradox of Consumer Targeting
Data insights

The Paradox of Consumer Targeting

17y Rob Graham

The Paradox of Consumer Targeting

Google jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Read More...

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The Tipping Point: Understanding the Impact of Twitter
Analytics

The Tipping Point: Understanding the Impact of Twitter

17y Jason Burby

The Tipping Point: Understanding the Impact of Twi...

If mom's tweeting more than her son, what does that mean for online businesses? Read More...

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Look Who's Still Not Tracking E-Mail Campaigns
Data insights

Look Who's Still Not Tracking E-Mail Campaigns

17y Enid Burns

Look Who's Still Not Tracking E-Mail Campaigns

One in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns. Read More...

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Mobile Web Usage Higher in China Than U.S.
Data insights

Mobile Web Usage Higher in China Than U.S.

17y Enid Burns

Mobile Web Usage Higher in China Than U.S.

A larger percentage of people in China own Web-enabled phones and they are more likely to use them to access the Web. Read More...

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A Conversion Professional's Dream: Behavioral Marketing
Data insights

A Conversion Professional's Dream: Behavioral Marketing

17y Brian Massey

A Conversion Professional's Dream: Behavioral Mark...

Behavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion. Read More...

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When Is a Visitor not a Visitor?
Analytics

When Is a Visitor not a Visitor?

17y Neil Mason

When Is a Visitor not a Visitor?

The answer: when it's a cookie. Read More

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Advertising Placements by Industry, January 2008 and January 2009
Ad Industry Metrics

Advertising Placements by Industry, January 2008 and January 2009

17y Enid Burns

Advertising Placements by Industry, January 2008 a...

A comparison of display ad placements by vertical from January 2008 and January 2009. Read More...

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Top U.S. Ad Networks, February 2009
Ad Industry Metrics

Top U.S. Ad Networks, February 2009

17y Enid Burns

Top U.S. Ad Networks, February 2009

The top 50 ad networks in February by unique visitor. Read More...

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Study: Mobile Enthusiasts Tethered to the Internet
Audience

Study: Mobile Enthusiasts Tethered to the Internet

17y Enid Burns

Study: Mobile Enthusiasts Tethered to the Internet

Pew Internet defines 10 groups of people based on their wireless and wired connectivity. Read More...

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The Behavioral Targeting Stimulus Plan
Data insights

The Behavioral Targeting Stimulus Plan

17y Anna Papadopoulos

The Behavioral Targeting Stimulus Plan

The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Read More...

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'Programizing' Site Optimization
Analytics

'Programizing' Site Optimization

17y Jason Burby

'Programizing' Site Optimization

Building testing into an ongoing program to optimize a Web site can be a struggle. Read More...

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Advertising Placements by Industry and Top Sponsored Links, February 2009
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, February 2009

17y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

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Social Media Becomes Prevalent in China
Audience

Social Media Becomes Prevalent in China

17y Enid Burns

Social Media Becomes Prevalent in China

Internet users in China are characterized by social networking; 82 percent use the Web to stay in touch with others. Read More...

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Horses and Cars in Online Advertising
Data insights

Horses and Cars in Online Advertising

17y George John

Horses and Cars in Online Advertising

Should you target ads based on context or behavior? First, don't go backwards. Read More...

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My Simple Organization Maturity Model
Analytics

My Simple Organization Maturity Model

17y Neil Mason

My Simple Organization Maturity Model

Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right dire...

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Mobile Internet Usage Becomes the Norm for Many in U.S.
Data insights

Mobile Internet Usage Becomes the Norm for Many in U.S.

17y Enid Burns

Mobile Internet Usage Becomes the Norm for Many in...

A growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, February 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, February 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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Trends from the Omniture Summit
Analytics

Trends from the Omniture Summit

17y Jason Burby

Trends from the Omniture Summit

A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Read M...

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Active Home Internet Users by Country, December 2008
Audience

Active Home Internet Users by Country, December 2008

17y Enid Burns

Active Home Internet Users by Country, December 20...

Italy bounces back with a 3.6 percent gain in active home Internet users. Read More...

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Marketing in a Fundamentally Different World
Data insights

Marketing in a Fundamentally Different World

17y Brian Massey

Marketing in a Fundamentally Different World

A consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown. Read More...

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A Peek Inside Search Engine Marketing
Analytics

A Peek Inside Search Engine Marketing

17y Neil Mason

A Peek Inside Search Engine Marketing

What additional role can search engine marketers play in the future? Read More...

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