Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part s...
View articlePost-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleRelatively few e-mail marketers use confirmed opt-in or share opt-out requests with other groups in their organization. Read More...
View articleA first look at two brand new behavioral targeting products. Read More...
View articleHow does one optimize the ROI already made to acquire a customer in the first place? Last in a four-part series. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleThe industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...
View articleDifferent ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference! Read More...
View articleMany factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement. Read More...
View articleHome values may be sinking, but visitors to real estate sites are as curious as ever. Read More...
View articleUsers are still wiping out cookies, leaving marketers the crumbs. Read More...
View articleUsage climbs while number of mobile phones owners climbs by only 2 percent. Read More...
View articleAre you leading visitors to the site but can't make them bite? Third in a series. Read More...
View articleThe number of active home Internet users went down in six of the 10 countries tracked by Nielsen Online. Read More...
View articleSocial networks play a key role in society these days. What does this mean for behavioral targeting? Read More...
View articleTips for setting up a cross-functional team to guide strategy for a businesses' Web channel. Read More...
View articleRankings of the top 50 Internet advertisers by media value in January 2008. Read More...
View articleHow candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...
View articleCampaign optimization is a multitiered problem. A look at improving campaigns for in-channel, cross channels, and multichannels. Second in a series. R...
View articleThe Internet penetration in Poland isn't quite 50 percent, and the broadband population remains low compared to European Union averages. Read More...
View articleNew tools are designed to gain a more comprehensive view of customer behavior, reducing the emphasis on the last click. Read More...
View articleWhy marketers must take a holistic view of the Web channel and its impact on- and offline and understand the importance of continual improvement. Read...
View articleThe older the Internet user, the more they believe digital ads and Web sites are designed for younger people, one study finds. Read More...
View articleHow behavioral marketing works on one social advertising network that serves 100 million ads a day. Read More...
View articleHow customer acquisition, conversion, and retention fit into digital marketing plans. Read More...
View articleYahoo, Google, Microsoft remain in top three spots with little movement from previous month. Read More...
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