Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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E-Mail Marketing: Behavioral Targeting by Default?
Data insights

E-Mail Marketing: Behavioral Targeting by Default?

20y Robin Neifield

E-Mail Marketing: Behavioral Targeting by Default?

Behavioral targeting and e-mail: a match made in heaven -- so long as users sign the prenup. Read More...

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Traffic to Political Sites Increases with Broadband
Ad Industry Metrics

Traffic to Political Sites Increases with Broadband

20y Enid Burns

Traffic to Political Sites Increases with Broadban...

Broaband access and more opportunity for political news and information attract Internet users to the Web for continual updates. Read More...

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What Makes A Good Analyst?
Analytics

What Makes A Good Analyst?

20y Neil Mason

What Makes A Good Analyst?

It's not just the hard- and software, analytics is very much "peopleware." Read More...

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Cultural Relevance Brings Hispanic Population to the Web
Audience

Cultural Relevance Brings Hispanic Population to the Web

20y Enid Burns

Cultural Relevance Brings Hispanic Population to t...

Hispanic American Internet users seek out content with cultural relevance. Read More...

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Advertising Placements by Industry and Top Sponsored Links, August 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, August 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, August 2006 Read More...

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Recruitment Sites Gain on Paper Classifieds
Audience

Recruitment Sites Gain on Paper Classifieds

20y Enid Burns

Recruitment Sites Gain on Paper Classifieds

Employee referral programs and Web sites lure recruitment budgets from print, and social networks find a place in the mix. Read More...

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Should I Stay or Should I Go?
Data insights

Should I Stay or Should I Go?

20y Anna Papadopoulos

Should I Stay or Should I Go?

When do you sever ties with your behavioral-targeted plan? Read More...

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Site Changes? Tag With Care for Better Measurement
Analytics

Site Changes? Tag With Care for Better Measurement

20y Jason Burby

Site Changes? Tag With Care for Better Measurement

It isn't enough to place a basic tag on every site page and assume it will provide the required data. Read More...

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Top Corporations Clean Up Web Sites, Privacy Policies
Audience

Top Corporations Clean Up Web Sites, Privacy Policies

20y Enid Burns

Top Corporations Clean Up Web Sites, Privacy Polic...

The top 100 of the Fortune 500 get their annual Web site report card. Read More...

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The Digital Divide Still Exists Among Students
Audience

The Digital Divide Still Exists Among Students

20y Enid Burns

The Digital Divide Still Exists Among Students

Students' level of computer and Internet access is affected by ethnic and socioeconomic status. Read More...

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What Parents Know About Behavioral Targeting
Data insights

What Parents Know About Behavioral Targeting

20y Robin Neifield

What Parents Know About Behavioral Targeting

Dr. Spock can teach more about behavioral marketing than you might thing. Read More...

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Belgian Sees Internet Growth in Broadband Uptake
Audience

Belgian Sees Internet Growth in Broadband Uptake

20y Enid Burns

Belgian Sees Internet Growth in Broadband Uptake

More than 2.3 million Belgians subscribe to Internet accounts with the majority access through broadband services. Read More...

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Customer-Centric Web Analytics
Analytics

Customer-Centric Web Analytics

20y Neil Mason

Customer-Centric Web Analytics

The challenges of thinking more holistically about an online marketing program's effectiveness. Read More...

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Price Motivates Triple-Play Subscribers
Data insights

Price Motivates Triple-Play Subscribers

20y Enid Burns

Price Motivates Triple-Play Subscribers

Price is key to the bundling of communications services. Read More...

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Top 50 Advertisers by Media Value in July, 2006
Ad Industry Metrics

Top 50 Advertisers by Media Value in July, 2006

20y rumo

Top 50 Advertisers by Media Value in July, 2006

Top 50 Advertisers by Media Value in July, 2006 Read More...

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The Deadly Duo: Spam and Viruses, July 2006
Data insights

The Deadly Duo: Spam and Viruses, July 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, July 2006

Slapdash virus updates, crackdown on stock-touting spam, and other virus and spam activities in the month of July. Read More...

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Targeting the Social Behavior
Data insights

Targeting the Social Behavior

20y Andy Chen

Targeting the Social Behavior

Tap into social networks to reach consumers online. Read More...

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Online Games Market to Hit $4.4 Billion by 2010
Audience

Online Games Market to Hit $4.4 Billion by 2010

20y Enid Burns

Online Games Market to Hit $4.4 Billion by 2010

The online game market is set to exceed $4 billion by 2010; gamers are identified in six distinct groups, each with compelling buying power distinctio...

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Web Analytics: The Results of Tabbed Browsing
Analytics

Web Analytics: The Results of Tabbed Browsing

20y Jason Burby

Web Analytics: The Results of Tabbed Browsing

Tabbed browsing changes Web browsing behaviors and may change the way you look at some metrics when analyzing data. Read More...

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PC Market in Gulf States to Grow Over Next Two Years
Audience

PC Market in Gulf States to Grow Over Next Two Years

20y Enid Burns

PC Market in Gulf States to Grow Over Next Two Yea...

PC shipments to the Middle Eastern Gulf market increased nearly 43 percent this past year, with continued growth expected this year and next. Read Mor...

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Global VoIP Market Takes Hold
Data insights

Global VoIP Market Takes Hold

20y Enid Burns

Global VoIP Market Takes Hold

The voice over IP (VoIP) market grew 83 percent worldwide in 2005, with pure-play, cable and telecoms all competing for market share. Read More...

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Behavioral Targeting: In the Consumer's Shoes
Data insights

Behavioral Targeting: In the Consumer's Shoes

20y Robin Neifield

Behavioral Targeting: In the Consumer's Shoes

From a consumer perspective, behavioral targeting should feel like finding a five-dollar bill on the street. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, July 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

YouTube arrives at the party, ranks with the 25 top ranked parent companies. Read More...

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Analyzing Unstructured Data
Analytics

Analyzing Unstructured Data

20y Neil Mason

Analyzing Unstructured Data

Eighty percent of business data is unstructured. Here's how to extract meaning from it. Read More...

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Active Home Web Use by Country, July 2006
Audience

Active Home Web Use by Country, July 2006

20y Enid Burns

Active Home Web Use by Country, July 2006

Active home Internet users went up by a quarter of a point globally. Read More...

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Advertising Placements by Industry and Top Sponsored Links, July 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, July 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, July 2006 Read More...

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