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View articleWhat the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Read More...
View articleIndia-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...
View articleSnapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Read More...
View articleBy 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...
View article'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...
View articleThe recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devic...
View articleOvercomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Read M...
View articleEuclid has launched a new version of its product that requires no sensors, installation, or configuration. Read More...
View articleIf a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013....
View articleThere are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. R...
View articleQuickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Read More...
View articleBig data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and custom...
View articleOnline advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we ...
View articleAs digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-v...
View articleSenate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...
View articleHow marketers can gain much-needed control over their analytics destiny. Read More...
View articleEffective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Read More...
View articleAs consumers, our digital lives have become richer, but as marketers, our digital lives have become far more complex. Read More...
View articleIt's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as pos...
View articleImages can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your ...
View articleGoogle evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Read More...
View articleTo improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to social...
View articleIn Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleLet's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons t...
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