Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleWhy shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...
View articleYou should be leveraging ways that identify technographic data to help give your customers what they want. Read More...
View articleShouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be im...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleFour interviews with retailers at Shop.org's Annual Summit. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleSapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual ...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleFollowing Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleAffiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate m...
View articleGoogle's Chrome is the latest browser to allow users to block monitoring. Read More...
View articleWhy companies should take a page from GoDaddy's book and figure out how to turn a potential catastrophe into a loyalty-making inflection point. Read M...
View articleTying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...
View articleHow are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-foun...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleIs your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start o...
View articlePersonas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleSocial offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for markete...
View articleOn Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
View articleWith "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Read More...
View articleFollowing these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping disc...
View articleUnderstanding the customer's purchase behavior, and mapping out a consistency program that helps trigger customer actions, will lead to a more relevan...
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