Top U.S. Parent Companies and Stickiest Brands on the Web, March 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, March 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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Beating Corruption Online
Data insights

Beating Corruption Online

17y Anna Papadopoulos

Beating Corruption Online

Click fraud is at an all-time high. Three tips for spotting it in your ads. Read More...

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How to Leverage Google's Changes to Referring URLs
Analytics

How to Leverage Google's Changes to Referring URLs

17y Jason Burby

How to Leverage Google's Changes to Referring URLs

A small change could have a significant impact on analyzing the impact of your SEO ranking. Read More...

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PR Goes Multichannel
Actionable Analysis

PR Goes Multichannel

17y Heidi Cohen

PR Goes Multichannel

A five-step approach to a multichannel public relations campaign. Read More...

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Top Social Networking Sites in February 2009
Audience

Top Social Networking Sites in February 2009

17y rumo

Top Social Networking Sites in February 2009

Which social networks attract the most users and had the greatest gains over the past year? Read More...

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Study: GOP Outnumbered Dems Online in Campaign 2008
Ad Industry Metrics

Study: GOP Outnumbered Dems Online in Campaign 2008

17y Enid Burns

Study: GOP Outnumbered Dems Online in Campaign 200...

But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's. Read More...

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Wanamaker and Response Prediction
Data insights

Wanamaker and Response Prediction

17y George John

Wanamaker and Response Prediction

Moving from hindsight to foresight when optimizing online ad campaigns. Read More...

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The Write Stuff: Hire Good Copywriters and Get Ideas for Life
Actionable Analysis

The Write Stuff: Hire Good Copywriters and Get Ideas for Life

17y Shane Atchison

The Write Stuff: Hire Good Copywriters and Get Ide...

How the copywriter's role is changing in today's digital environment. Read More...

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Online Optimization, Like Parenting, Never Ends
Analytics

Online Optimization, Like Parenting, Never Ends

17y Bryan Eisenberg

Online Optimization, Like Parenting, Never Ends

And like parenting, you're going to make mistakes. Read More...

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Active Home Internet Users by Country, January 2009
Audience

Active Home Internet Users by Country, January 2009

17y Enid Burns

Active Home Internet Users by Country, January 200...

number of active Internet users fluctuated in January. Read More...

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Schools Adopt Web 2.0 at Teachers Urging
Audience

Schools Adopt Web 2.0 at Teachers Urging

17y Enid Burns

Schools Adopt Web 2.0 at Teachers Urging

Students and teachers look to the Web as a teaching and learning tool. Read More...

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The Paradox of Consumer Targeting
Data insights

The Paradox of Consumer Targeting

17y Rob Graham

The Paradox of Consumer Targeting

Google jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Read More...

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The Tipping Point: Understanding the Impact of Twitter
Analytics

The Tipping Point: Understanding the Impact of Twitter

17y Jason Burby

The Tipping Point: Understanding the Impact of Twi...

If mom's tweeting more than her son, what does that mean for online businesses? Read More...

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Competitive Analysis in Tough Times
Actionable Analysis

Competitive Analysis in Tough Times

17y Heidi Cohen

Competitive Analysis in Tough Times

Three factors to watch as you make competitive analysis an ongoing practice instead of an annual or quarterly review. Read More...

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Look Who's Still Not Tracking E-Mail Campaigns
Data insights

Look Who's Still Not Tracking E-Mail Campaigns

17y Enid Burns

Look Who's Still Not Tracking E-Mail Campaigns

One in five e-mail marketers fail to apply analytics to their e-mail marketing campaigns. Read More...

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Let Your Customers Buy From You
Analytics

Let Your Customers Buy From You

17y Jack Aaronson

Let Your Customers Buy From You

Case study: Don't send your customers on a wild goose chase. In this economy, you can't afford to be stupid. Read More...

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Mobile Web Usage Higher in China Than U.S.
Data insights

Mobile Web Usage Higher in China Than U.S.

17y Enid Burns

Mobile Web Usage Higher in China Than U.S.

A larger percentage of people in China own Web-enabled phones and they are more likely to use them to access the Web. Read More...

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A Conversion Professional's Dream: Behavioral Marketing
Data insights

A Conversion Professional's Dream: Behavioral Marketing

17y Brian Massey

A Conversion Professional's Dream: Behavioral Mark...

Behavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion. Read More...

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When Is a Visitor not a Visitor?
Analytics

When Is a Visitor not a Visitor?

17y Neil Mason

When Is a Visitor not a Visitor?

The answer: when it's a cookie. Read More

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Advertising Placements by Industry, January 2008 and January 2009
Ad Industry Metrics

Advertising Placements by Industry, January 2008 and January 2009

17y Enid Burns

Advertising Placements by Industry, January 2008 a...

A comparison of display ad placements by vertical from January 2008 and January 2009. Read More...

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How Analytics and User Experience Design Can Work Together
Actionable Analysis

How Analytics and User Experience Design Can Work Together

17y Shane Atchison

How Analytics and User Experience Design Can Work ...

The traveling carnival as a metaphor for a Web site: each experience extends far beyond the gates. Read More...

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The Value of Content Marketing
Analytics

The Value of Content Marketing

17y Bryan Eisenberg

The Value of Content Marketing

Best practices for using online content marketing to improve conversations with and among your customers. Read More...

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Top U.S. Ad Networks, February 2009
Ad Industry Metrics

Top U.S. Ad Networks, February 2009

17y Enid Burns

Top U.S. Ad Networks, February 2009

The top 50 ad networks in February by unique visitor. Read More...

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Study: Mobile Enthusiasts Tethered to the Internet
Audience

Study: Mobile Enthusiasts Tethered to the Internet

17y Enid Burns

Study: Mobile Enthusiasts Tethered to the Internet

Pew Internet defines 10 groups of people based on their wireless and wired connectivity. Read More...

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The Behavioral Targeting Stimulus Plan
Data insights

The Behavioral Targeting Stimulus Plan

17y Anna Papadopoulos

The Behavioral Targeting Stimulus Plan

The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Read More...

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'Programizing' Site Optimization
Analytics

'Programizing' Site Optimization

17y Jason Burby

'Programizing' Site Optimization

Building testing into an ongoing program to optimize a Web site can be a struggle. Read More...

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Using Social Media Advertising to Drive Results
Actionable Analysis

Using Social Media Advertising to Drive Results

17y Heidi Cohen

Using Social Media Advertising to Drive Results

Your marketing campaign must be contextually relevant, gives something of value to the social networker, and requires active participation on your par...

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