Seven Deadly Sins of Site Design
Analytics

Seven Deadly Sins of Site Design

18y Jack Aaronson

Seven Deadly Sins of Site Design

Confession is good for the soul. Even better is eliminating design sins from your site for better results. Read More...

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Black Holes Always Put Things in Perspective
Actionable Analysis

Black Holes Always Put Things in Perspective

18y Shane Atchison

Black Holes Always Put Things in Perspective

What marketers can learn from the scientists who built the largest particle accelerator. Read More...

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Advertising Placements by Industry and Top Sponsored Links, July 2008
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, July 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

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We Need a New Scorecard
Data insights

We Need a New Scorecard

18y Robin Neifield

We Need a New Scorecard

The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to a...

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Data-Driven Marketing
Analytics

Data-Driven Marketing

18y Neil Mason

Data-Driven Marketing

What data driven marketing is, and how to go about it. Read More

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Top 50 Advertisers by Media Value in June 2008
Ad Industry Metrics

Top 50 Advertisers by Media Value in June 2008

18y rumo

Top 50 Advertisers by Media Value in June 2008

Rankings of the top 50 Internet advertisers by media value in June 2008. Read More...

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Five Simple Tips for Lead-Generation Sites
Analytics

Five Simple Tips for Lead-Generation Sites

18y Bryan Eisenberg

Five Simple Tips for Lead-Generation Sites

How to test and optimize the lead-generation process. Read More...

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Four Principles to Follow in Social Media: Build the Love
Actionable Analysis

Four Principles to Follow in Social Media: Build the Love

18y Heidi Cohen

Four Principles to Follow in Social Media: Build t...

In this down economy, do all you can to maintain your relationships with your customers. Here are some tips. Read More...

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Top 50 Advertisers by Media Value in May 2008
Ad Industry Metrics

Top 50 Advertisers by Media Value in May 2008

18y rumo

Top 50 Advertisers by Media Value in May 2008

Rankings of the top 50 Internet advertisers by media value in May 2008. Read More...

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It's Not You, It's Me
Data insights

It's Not You, It's Me

18y Anna Papadopoulos

It's Not You, It's Me

How behavioral targeting has failed at the information game. Read More

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An Update on Web 2.0
Analytics

An Update on Web 2.0

18y Jason Burby

An Update on Web 2.0

A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web 2.0 in corporate America. Read More...

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Advertising Placements by Industry and Top Sponsored Links, June 2008
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, June 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The number of ad impressions by industry and sponsored link impressions by the top placing companies in June 2008. Read More...

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Why Q4 Promotions are an All-Year Affair
Analytics

Why Q4 Promotions are an All-Year Affair

18y Jack Aaronson

Why Q4 Promotions are an All-Year Affair

Some ideas to get people shopping early, often, and well beyond December. Read More...

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Tips for Collaborating with UX, Creative, and Marketing
Actionable Analysis

Tips for Collaborating with UX, Creative, and Marketing

18y Shane Atchison

Tips for Collaborating with UX, Creative, and Mark...

It's not 1993. Put aside those adolescent stereotypes. Read More...

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Hearing out Behavioral Marketing's Critics
Data insights

Hearing out Behavioral Marketing's Critics

18y Elyse Tager

Hearing out Behavioral Marketing's Critics

As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Read More...

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Where Web Analytics Tools are Headed
Analytics

Where Web Analytics Tools are Headed

18y Neil Mason

Where Web Analytics Tools are Headed

A look at Omniture's updated product roadmap and other trends involving analytics vendors. Read More...

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Active Home Internet Users by Country, June 2008
Audience

Active Home Internet Users by Country, June 2008

18y Enid Burns

Active Home Internet Users by Country, June 2008

The number of Internet users in Germany held steady, but fluctuated in other countries. Read More...

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A Guide to Common Testing Challenges
Analytics

A Guide to Common Testing Challenges

18y Bryan Eisenberg

A Guide to Common Testing Challenges

Does testing feel like rocket science? Here's how to identify some roadblocks to success. Read More...

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Event Marketing Meets Social Media
Actionable Analysis

Event Marketing Meets Social Media

18y Heidi Cohen

Event Marketing Meets Social Media

Businesses are cutting back on conference attendance. How social media can help make your event a success. Read More...

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McCain Pushed Iran Issue in June Web Ads
Ad Industry Metrics

McCain Pushed Iran Issue in June Web Ads

18y Kate Kaye

McCain Pushed Iran Issue in June Web Ads

Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the...

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Behavioral Targeting Gets Political: Campaign Targeting
Data insights

Behavioral Targeting Gets Political: Campaign Targeting

18y Vicky Chen

Behavioral Targeting Gets Political: Campaign Targ...

Is there a place for behavioral targeting in the political arena? Read More...

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Understanding an Ad's Impact
Analytics

Understanding an Ad's Impact

18y Jason Burby

Understanding an Ad's Impact

Your ad winning an award is great. Your ad winning your audience and increasing business is better. Read More...

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Summer Hits to Entertainment and Movie Sites
Audience

Summer Hits to Entertainment and Movie Sites

18y Enid Burns

Summer Hits to Entertainment and Movie Sites

The market share of visits to enteratainment and movie sites in June 2008 compared to June 2007. Read More...

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Add an iPhone App to Your Multichannel Strategy
Analytics

Add an iPhone App to Your Multichannel Strategy

18y Jack Aaronson

Add an iPhone App to Your Multichannel Strategy

How an iPhone app can help users interact with your brand and services in a very personal way. Read More...

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The ROI of Customer Satisfaction
Actionable Analysis

The ROI of Customer Satisfaction

18y Shane Atchison

The ROI of Customer Satisfaction

Foresee Results' CEO talks about how to link customer satisfaction and ROI and predicts where the industry is headed. Read More...

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Broadband Penetration Continues to Saturate Globally
Data insights

Broadband Penetration Continues to Saturate Globally

18y Enid Burns

Broadband Penetration Continues to Saturate Global...

Worldwide figures for broadband subscriptions for 2008's first quarter. Read More...

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Behavioral Targeting Distortion
Data insights

Behavioral Targeting Distortion

18y Robin Neifield

Behavioral Targeting Distortion

How do we know we're seeing the full picture? Read More

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