Tag Sales Move Online
Audience

Tag Sales Move Online

20y Enid Burns

Tag Sales Move Online

More and more Internet users sell goods on online classified ad and auction sites. Read More...

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The Web Is the Eye of Hurricane Relief
Audience

The Web Is the Eye of Hurricane Relief

20y Rebecca Lieb

The Web Is the Eye of Hurricane Relief

Following the Gulf Coast hurricanes, online donations spiked -- as did the use of alternative news sources. Read More...

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Targeting Behavior, Maslow's Way
Data insights

Targeting Behavior, Maslow's Way

20y Andy Chen

Targeting Behavior, Maslow's Way

What would Abraham Maslow say about behavioral targeting? Read More...

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Welcome to the Party, Google
Analytics

Welcome to the Party, Google

20y Jason Burby

Welcome to the Party, Google

Google's joined the Web analytics party with Google Analytics. Why it may succeed -- or struggle. Read More...

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E-Newsletters Must Survive the Preview Pane
Ad Industry Metrics

E-Newsletters Must Survive the Preview Pane

20y Enid Burns

E-Newsletters Must Survive the Preview Pane

About half of all B2B newsletters are read in the preview pane. That leaves below-the-fold content at risk for the trash. Read More...

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Search Usage Spikes As A Daily Online Habit
Audience

Search Usage Spikes As A Daily Online Habit

20y Enid Burns

Search Usage Spikes As A Daily Online Habit

The use of search grows as technology improves search engines and Internet access. Read More...

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I Don't Know You: CRM for the Anonymous Browser
Analytics

I Don't Know You: CRM for the Anonymous Browser

20y Jack Aaronson

I Don't Know You: CRM for the Anonymous Browser

Even your best friend was once a stranger. The bulk of your site's visitors aren't registered users, but anonymous browsers. How to make them want to ...

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Holidays Cook Up Traffic to Recipe Sites
Audience

Holidays Cook Up Traffic to Recipe Sites

20y Enid Burns

Holidays Cook Up Traffic to Recipe Sites

Sites offering holiday recipes attract more traffic during the holidays, though most visitors find their way through search engines, not brand loyalty...

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The TCO of Web Analytics Solutions, Part 2
Actionable Analysis

The TCO of Web Analytics Solutions, Part 2

20y Shane Atchison

The TCO of Web Analytics Solutions, Part 2

What's your Web analytics solution really going to cost? Last in a series. Read More...

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Shoppers Shift to Online
Audience

Shoppers Shift to Online

20y Enid Burns

Shoppers Shift to Online

Online shopping makes gains on bricks-and-mortar, with a large portion of shoppers buying during work hours. Read More...

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An Ecosystem of Publishers, a Community of Audiences
Data insights

An Ecosystem of Publishers, a Community of Audiences

20y David Rittenhouse

An Ecosystem of Publishers, a Community of Audienc...

A publisher ecosystem dynamically generates opportunities and helps tap into more scale. Read More...

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Developing KPIs and Disseminating the Insights
Analytics

Developing KPIs and Disseminating the Insights

20y Neil Mason

Developing KPIs and Disseminating the Insights

If you know what's important to measure, it's easier to focus and report on data in a meaningful way. Read More...

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The Deadly Duo: Spam and Viruses, October 2005
Data insights

The Deadly Duo: Spam and Viruses, October 2005

20y Enid Burns

The Deadly Duo: Spam and Viruses, October 2005

Sony’s DRM software opens a wide doorway to malicious attacks. Read More...

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U.S. Tops Broadband Usage, For Now
Audience

U.S. Tops Broadband Usage, For Now

20y Enid Burns

U.S. Tops Broadband Usage, For Now

While the U.S. leads, China's close on its heels in terms of broadband usage. Read More...

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Clickstream Analysis: People Are Not Cows
Analytics

Clickstream Analysis: People Are Not Cows

21y Bryan Eisenberg

Clickstream Analysis: People Are Not Cows

Have you planned your site for people or for cows? Read More...

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Mondays are Big for Online Holiday Shoppers
Audience

Mondays are Big for Online Holiday Shoppers

21y Enid Burns

Mondays are Big for Online Holiday Shoppers

Holiday shoppers follow their weekend browsing with a visit online to make purchases. Read More...

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Create Profitable New Revenue Streams
Actionable Analysis

Create Profitable New Revenue Streams

21y Heidi Cohen

Create Profitable New Revenue Streams

Analyzing (and brainstorming) your way to the next profitable online content product. Read More...

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Behavioral Targeting to Fuel Automotive Campaigns
Data insights

Behavioral Targeting to Fuel Automotive Campaigns

21y Anna Papadopoulos

Behavioral Targeting to Fuel Automotive Campaigns

In 2006, behavioral targeting will play a stronger role in automotive planning. Read More...

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Top 50 Advertisers by Media Value in September, 2005
Ad Industry Metrics

Top 50 Advertisers by Media Value in September, 2005

21y rumo

Top 50 Advertisers by Media Value in September, 20...

Top 50 Advertisers by Media Value in September, 2005 Read More...

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Web Analytics: Focus on Optimization in 2006
Analytics

Web Analytics: Focus on Optimization in 2006

21y Jason Burby

Web Analytics: Focus on Optimization in 2006

Working on next year's budget? How to discover the largest potential optimization opportunities. Read More...

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Video Downloads: A Niche Market With Potential
Audience

Video Downloads: A Niche Market With Potential

21y Enid Burns

Video Downloads: A Niche Market With Potential

Regular video watchers on the Web make up about 20 percent of online users, though broadband adoption and new portable devices will grow interest. Rea...

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Customer Service and Criminal Psychology
Analytics

Customer Service and Criminal Psychology

21y Jack Aaronson

Customer Service and Criminal Psychology

How to effectively respond to customer complaints and increase loyalty. Read More...

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The TCO of Web Analytics Solutions, Part 1
Actionable Analysis

The TCO of Web Analytics Solutions, Part 1

21y Shane Atchison

The TCO of Web Analytics Solutions, Part 1

Calculating the total cost of owning a Web analytics solution. Part one of a two-part series. Read More...

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Baltic States Internet Population
Audience

Baltic States Internet Population

21y Enid Burns

Baltic States Internet Population

Web adoption continues to grow in the 11 countries on the Baltic Sea. Read More...

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Channel Adoption Supports Online Holiday Sales Growth
Audience

Channel Adoption Supports Online Holiday Sales Growth

21y Enid Burns

Channel Adoption Supports Online Holiday Sales Gro...

To save gas and minimize hassles, more consumers will turn to the Web to shop this holiday season. Read More...

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Behavioral Potential for Digitally Minded Direct Marketers
Data insights

Behavioral Potential for Digitally Minded Direct Marketers

21y David Rittenhouse

Behavioral Potential for Digitally Minded Direct M...

A Q and A with Carla Hendra, co-CEO of Ogilvy North America. Read More...

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The Web Site Law of Averages
Analytics

The Web Site Law of Averages

21y Neil Mason

The Web Site Law of Averages

Beware of averages. They may not mean what you think. Read More

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