How Do the Search Engines Stack Up?
Audience

How Do the Search Engines Stack Up?

21y Enid Burns

How Do the Search Engines Stack Up?

While shopping and classifieds are the most common search terms across all search engines, each engine has characteristic strengths. Read More...

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Shaping Consumer Behavior
Data insights

Shaping Consumer Behavior

21y Andy Chen

Shaping Consumer Behavior

We have a chance to shape consumer behavior rather than simply monitor and react to it. Read More...

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Defining Key Performance Indicators
Analytics

Defining Key Performance Indicators

21y Jason Burby

Defining Key Performance Indicators

Defining the right metrics for your business. Read More

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The Deadly Duo: Spam and Viruses, July 2005
Data insights

The Deadly Duo: Spam and Viruses, July 2005

21y Sean Michael Kerner

The Deadly Duo: Spam and Viruses, July 2005

The summer vacation season is an opportune time for phishing; while many are taking summer vacations, viruses aren’t. Read More...

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Rewarding Profitable Behavior
Analytics

Rewarding Profitable Behavior

21y Jack Aaronson

Rewarding Profitable Behavior

By rewarding the right behavior changes, you can breed more profitable customers. Read More...

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Add RSS to Your Marketing Mix
Actionable Analysis

Add RSS to Your Marketing Mix

21y Heidi Cohen

Add RSS to Your Marketing Mix

In today's wired world, every company with a robust Web site is a content provider. How can RSS work for you? Read More...

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More Than a Quarter of Web Marketers 'Flying Blind'
Ad Industry Metrics

More Than a Quarter of Web Marketers 'Flying Blind'

21y Sean Michael Kerner

More Than a Quarter of Web Marketers 'Flying Blind...

Marketers understand the importance of measuring marketing performance, though many haven't developed a meaningful metrics framework to see success ra...

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Blog Readers Spend More Time and Money Online
Audience

Blog Readers Spend More Time and Money Online

21y Sean Michael Kerner

Blog Readers Spend More Time and Money Online

The blogosphere is big and its users spend more time and money online than the online population that doesn't read them. Read More...

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Referring Sites as Behavioral Identifiers
Data insights

Referring Sites as Behavioral Identifiers

21y David Rittenhouse

Referring Sites as Behavioral Identifiers

How to add depth to your proposals through referring site URLs. Read More...

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Defining Web Analytics
Analytics

Defining Web Analytics

21y Neil Mason

Defining Web Analytics

Web analytics must be about more than site performance. Read More

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Digital Audio Player Adoption To Decline In 2006
Audience

Digital Audio Player Adoption To Decline In 2006

21y Sean Michael Kerner

Digital Audio Player Adoption To Decline In 2006

Installed base of digital audio players will continue to increase, but new unit growth will begin to decline next year. Read More...

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Measuring Personas for Success
Analytics

Measuring Personas for Success

21y Bryan Eisenberg

Measuring Personas for Success

Evaluating personas' effectiveness boils down to two things. Read More...

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Making Online Interaction Pay Off
Actionable Analysis

Making Online Interaction Pay Off

21y Heidi Cohen

Making Online Interaction Pay Off

Are you getting your money's worth out of your marketing spend? Read More...

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For Retailers, It's Already Xmas
Audience

For Retailers, It's Already Xmas

21y Sean Michael Kerner

For Retailers, It's Already Xmas

Repeat customers will be targeted with a barrage of incentives to spend more this holiday season. Read More...

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Targeting the Maximum Yield
Data insights

Targeting the Maximum Yield

21y Andy Chen

Targeting the Maximum Yield

Intelligent targeting and behavioral segmentation are key to achieving maximum yield for an online campaign. Read More...

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Don't Be Afraid to Fail
Analytics

Don't Be Afraid to Fail

21y Jason Burby

Don't Be Afraid to Fail

The only real site performance failure is a failure to test site performance. Read More...

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Who's Using RSS
Audience

Who's Using RSS

21y Sean Michael Kerner

Who's Using RSS

Marketers are interested in RSS, but few North American adults currently use it. Read More...

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Top 50 Advertisers by Media Value in June, 2005
Ad Industry Metrics

Top 50 Advertisers by Media Value in June, 2005

21y rumo

Top 50 Advertisers by Media Value in June, 2005

Top 50 Advertisers by Media Value in June, 2005. Read More...

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Reward Programs: Use Them Competitively
Analytics

Reward Programs: Use Them Competitively

21y Jack Aaronson

Reward Programs: Use Them Competitively

Basic principles behind concurrent reward schedules, and how to use rewards to compete. Read More...

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Calculate Your Conversion Rates
Analytics

Calculate Your Conversion Rates

21y Bryan Eisenberg

Calculate Your Conversion Rates

Uncover a wealth of information you can use to make your site a lean, mean persuasion machine. Read More...

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Craigslist Grows Fast in Local Markets
Audience

Craigslist Grows Fast in Local Markets

21y Sean Michael Kerner

Craigslist Grows Fast in Local Markets

Craigslist, the bare-bones yet increasingly popular online classifieds site, is rapidly growing market share. Read More...

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Teen Use Of Web, Online Technologies Growing
Audience

Teen Use Of Web, Online Technologies Growing

21y Sean Michael Kerner

Teen Use Of Web, Online Technologies Growing

More teenagers are going online, and they're doing more while they're there. Read More...

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Improve Measurement of Behaviorally Targeted Ads
Data insights

Improve Measurement of Behaviorally Targeted Ads

21y David Rittenhouse

Improve Measurement of Behaviorally Targeted Ads

Demand more when it comes to measuring the effectiveness of behaviorally targeted placements and campaigns. Read More...

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An Analysis of U.S. and U.K. Web Analytics
Analytics

An Analysis of U.S. and U.K. Web Analytics

21y Neil Mason

An Analysis of U.S. and U.K. Web Analytics

Can the U.K. keep up with the developments across the pond? Read More...

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Going On Vacation? Pack Your Laptop
Data insights

Going On Vacation? Pack Your Laptop

21y Sean Michael Kerner

Going On Vacation? Pack Your Laptop

Travelers are taking laptops everywhere, even on vacation. Read More...

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Optimize Online Lead-Gen for Offline Sales
Analytics

Optimize Online Lead-Gen for Offline Sales

21y Bryan Eisenberg

Optimize Online Lead-Gen for Offline Sales

Better technology and persuasive planning will not only increase lead generation, but also measure and optimize it. Read More...

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Internet Activity Index Identifies Cyclical Usage
Audience

Internet Activity Index Identifies Cyclical Usage

21y Enid Burns

Internet Activity Index Identifies Cyclical Usage

June's Internet Activity Index tracks consistency and seasonality in online usage. Read More...

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