Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleMarketing attribution can save marketers from spending their budget without being able to analyze their best-performing channels. Now it’s time to exp...
View articleMarketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...
View articleVoice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...
View articleAs marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...
View articleAs wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleWhile there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...
View articleIt’s more important than ever nowadays to understand your most effective channels. In a multi-channel world, attribution becomes harder and marketers ...
View articleFacebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...
View articleMarketing attribution has become a growing trend among marketers over the last year. In fact, 63% of US marketers are ready to increase their prioriti...
View articleDon’t let the complexity scare you. The key to a successful Customer Data Platform selection project is taking things one step at a time. Start with...
View articleThere has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...
View articleIn the first of our new focused series on marketing measurement, attribution, and data, we look at 5 things to consider when selecting a multi-touch a...
View articleIt goes without saying – marketers want to be good at what they do. And to achieve this, they need to produce conversions and leads without breaking t...
View articleWe create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...
View articleCustomer Data Platforms claim to provide a solution to creating a single unified view of your customer. Here we dive into the industry definition of a...
View articleWith the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...
View articleToo many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...
View articleData is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleIn May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleData democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...
View articleThe luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way t...
View articleAs data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...
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