Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleThe study, which tracks the sale and purchase frequency of household products, found that home-grown products listed in all of the top five most frequ...
View articleTwitter, Facebook, Linkedin, Skype: A large majority of social media and communications companies have chosen blue as their branding colour. Whilst mo...
View articleDo we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Read More...
View articleThere have been 62 million search results for the term 'infographic' as of April 2015, according to this infographic from One Spot. Apart from the obv...
View articleFacebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...
View articleWhen asked how they'd like their loyalty rewarded, 67% of Brits wanted points transferable for money. Comparatively, just 12% wanted a more tailored a...
View articleChris Urmson, who heads up self-driving cars at Google, said: "If you spend enough time on the road, accidents will happen whether you’re in a car or ...
View articleMicrosoft research reveals consumers require different ad experiences depending on their "attention styles". Read More...
View articleConsumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...
View article"The influence of subscription commerce is so large that it’s forcing even the largest corporations to follow suit," say Retention Science in their la...
View articleWindows 10 will be the “last version” of the dominant Windows operating system. Instead of new stand-alone versions, Windows 10 will be improved in re...
View articleScotland’s digital tech industry is set to boom, with 83% of organisations planning to increase staff numbers and 86% of businesses expecting sales to...
View articleCheck out SaleCycle’s quarterly remarketing report, which lists all the key stats you need from January, February and March 2015. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleAccording to a new report from IHS, the smartwatch market will grow from 3.6 million unit shipments in 2014 to 101 million shipments in 2020. Read Mor...
View articleThis year's General Election is over and the Tories reign supreme. While the political losers nurse their wounds, we want to know which brand won your...
View articleAs a country awaits the verdict of a new order, social seems to have already elected its winner, according to Harris Interactive's Lee Langford. Read ...
View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleA new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...
View articleAn updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...
View articleExplore the evolution of email from as early as 1971 to the present day with this fascinating infographic, plotting the history of email and email des...
View articleThis week’s unmasked marketer is Jonathan Milne, General Manager, EMEA & APAC from Celtra. Milne doesn't care much for the afterlife, but lives fo...
View articleAn Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...
View articleThe appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, with video resul...
View articleMarcom mergers and acquisition deals are down, but the level of disclosed deal value grew to $3.9bn during the first quarter of 2015, according to Res...
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