Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleAs technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleA recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...
View articleLabour boasts a quarter more followers than the Conservatives, and David Cameron is the most followed UK politician, according to SocialBro. Find out ...
View articleAdidas' director of global brand strategy, Stefanie Knoren, had some wise and...direct words of advice for marketers at a Forrester forum in London th...
View articleHow much does every region in the world spend on digital advertising? Find out here. Read More...
View articleYahoo is looking into ways of using a smartphone owners' ear, rather than a fingerprint or password, as a cheaper form of biometric authentication. Re...
View articleSocial is becoming a crucial tool to gauge when voters are most susceptible to persuasion messaging, allowing political advertisers to better target s...
View articleBudweiser was forced to apologise after strapping bottles with a slogan claiming it's "the perfect beer for removing ‘no’ from your vocabulary for the...
View articleThe ad, which is strapped across London’s Underground network has provoked a fierce social media storm, with many calling it irresponsible. Will the i...
View articleThe Liberal Democrats are attempting to sweep up undecided voters using geolocation technology to deliver relevant content on local issues ahead of th...
View articleUK digital advertising spend is predicted to break the £20bn barrier in 2016. As digital continues to eat up market share, the growing trend brings gr...
View articleCan these five simple steps save your marketing emails from the spam folder? Read More...
View articleLeaders and sustainability champions in the marketing industry are being urged to take a lead in transforming their approach to marketing in a bid to ...
View articleResearch found that traditional media still rules in terms of influencing young voters, with 62% saying TV is the most influential, followed by Facebo...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleAccording to the seventh annual Global Workforce Survey, by 2020 there will be a shortage of 1.5 million information security professionals. Can this ...
View articleThe 2014 IAB PwC Online Adspend Study records growth of 34% in the Irish digital ad market with a total digital spend of €263m. Mobile ad spend now a...
View articleMobile now accounts for 73% of Facebook’s ad sales, as the social tool posted £3.32bn in ad revenue for Q1 2015, up by 46%. Read More...
View articleA new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...
View articleIt's hard to imagine a world without YouTube. Since its launch in 2005, the video-sharing site has amassed worldwide exposure, becoming one of the mos...
View articleAccording to a new report by the Advertising Association and Warc, UK advertising grew at its highest rate since 2010 last year, increasing 5.8% to £1...
View articleThe digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...
View articleNew research found that nearly nine in ten US advertising execs polled planned to run a video ad campaign on Facebook this year – knocking YouTube int...
View articleGoogle has released a handy five-step guide on how best to negotiate the tricky terrain of programmatic trading for brand marketers. Read More...
View articleJust as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...
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