Watched by over 3.6 billion people worldwide, the World Cup 2014 is perhaps the biggest marketing opportunity in living memory. So, what are brands up...
View articleAs brands try to cash in on the World Cup, we were waiting patiently for one of them to do something stupid. Congrats to Delta! Read More...
View articleFluffy felines and fast cars are more likely to tickle UK viewers’ attention spans, with 61% staying tuned until the end of the clip, according to new...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleLondon’s flourishing tech scene will inject an extra £12bn of economic activity into the city, adding another 46,000 jobs over the next decade, accord...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleReal-time social engagement, mainly enabled by access via mobile devices, is top of mind for many UK marketers. In terms of hard figures, mobile ad re...
View articleOn day two of the 2014 World Cup, we ask: which team is winning on social media? Check out the qualifying 32 teams' total audience numbers across lead...
View articleGood digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...
View articleThe social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleThe digital world is revolutionising the way we consume the world around us, not least, commerce. Check out this Infographic from Part Select for an i...
View articleParents could be stopping their children benefiting from the digital jobs boom by giving them poor careers advice, claims Bubble Jobs. Read More...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleThe development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...
View articleThe value of the UK’s top 50 brands has grown by £37bn in the last year with thanks to the government’s ‘Great’ campaign, according to Brand Finance. ...
View articleAt its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-maki...
View articleSocial media is the beating heart at the centre of most digital strategies, however monitoring the tool and bringing data to life can prove trickier ...
View articleMobile devices ad spend rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to ne...
View articleHave a look at this infographic from Millennial Media looking at programmatic buying in mobile advertising and how it's becoming an important way to r...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleNew research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. R...
View articleOn the fifth birthday of Google’s "strongest” threat – how is the alternative search engine performing? And what impact is the colourful engine having...
View articleAustralian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the re...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleLong scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over t...
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