Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over th...
View articleAccording to data just published by the Advertising Association, mobile advertising is beginning to dominate UK ad spend. We've got the report breakdo...
View articleA study from Criteo that explores the development of performance display found that, on average, 65% of consumers recruited through performance displa...
View articleThe transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...
View articleMoney makes the world go round and it seems that the digital world is helping to fuel the spin, with it being responsible for 21% of GDP growth in the...
View articleIt's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...
View articleWith email marketing producing the best ROI of any channel, and more sales attributable to it than ever before, getting the approach right is valuable...
View articleFacebook has reported a $2.5bn (£1.5bn) revenue in the first quarter of 2014. We break down the figures that reveal a significant increase in mobile a...
View articleIn order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...
View articleA recent study found that 64% of the top 100 brand sites in the UK have optimised their sites for mobile, up 6% from the previous year – showing that ...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleThe NYPD have instigated a social media campaign that was doomed from the beginning. The #MyNYPD hashtag, meant to catalyse a stream of pictures of th...
View articleIn a world of glorious Technicolor, our eyes are forever bombarded with a spectrum of colours - which affect our purchasing decisions, according to th...
View articleAs technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Read Mo...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleIn the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Read More...
View articleHere’s a list of quick and inexpensive tips you should really be thinking about this Easter to boost your email marketing campaigns. Read More...
View article"Lets Get Social 2014", a social media themed song and performance by Mary McCoy, has gone viral. Many people on the internet are saying it's the wors...
View articleBefore deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleTwitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articleRecent research from Respnsys found that mobile users were most motivated to sign up with a brand if they would receive special offers and promotions ...
View articleThese days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Read More...
View articleDo you think smoking makes you attractive to the opposite sex? Do you imagine that you look like Anna Karina, all sultry eyed and sexy whilst holding ...
View articleIs Dove’s miracle self-esteem patch the most patronising campaign of 2014? We weigh in on the questionable new ‘real beauty’ campaign described as "th...
View articleIn a world dominated by digital presence, being seen and being heard is an essential ingredient for a marketing strategy - so what time should you pos...
View articleFollowing US Airway's catastrophic social slip this week, we've looked at some of the best/worst brand mishaps on Twitter. People must have been fired...
View articleHere are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons,...
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