A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
View articleA new report carried out by Adobe and Econsultancy has revealed the most important digital trends, challenges and opportunities that marketers are sai...
View articleAround two-thirds of marketing professionals in North America are adopting social media analytic tools as a way to measure the effectiveness of social...
View articleHere are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Read More...
View articleIf you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...
View articleBrands and companies looking to target a specific gender with their digital marketing campaigns may be interested in this infographic from the guys at...
View articleAccording to new data from the website creation experts at Basekit, a massive 91% of small and medium-sized businesses are not configured to allow acc...
View articleThe concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat ...
View articleFollower retention metrics and management are more important than ever as businesses invest in Twitter advertising to increase the size of their commu...
View articleIf we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...
View article26% of all Germans aged 14 and upwards are now using tablets compared to just 13% towards the end of 2012, new data has revealed, highlighting the imp...
View articleNew data released by IMRG and Capgemini has revealed the overwhelming influence of mobile devices on the online sales market over the past few years, ...
View articleIf cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...
View articlePart two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleA recent survey conducted by Trustpilot has revealed the importance of including online reviews on retail websites, with 77% of UK consumers saying th...
View articleThe time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...
View articleCheck out this fun infographic from the guys at WhoIsHostingThis, which explains how to get internet users to share your content. Read More...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleMost websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Read ...
View articleWith the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could...
View articleCompanies looking to target young consumers via social media are being encouraged to further invest in the upkeep of their Facebook sites, as new repo...
View articleExplaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...
View articleUK twitter users are the most mobile in Europe, most engaged and are highly connected to brands, new research has revealed. Read More...
View articleCheck out this interesting infographic showing media consumption habits and how we interact with advertising on new technologies. Read More...
View articleAnyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...
View articleEmail is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft...
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