'Cause sometimes, marketers in the digital age are just as in need of a survival guide as those battling the zombie apocalypse... Read More...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleMarketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...
View articleConsumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...
View articleBryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Re...
View articleStart 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...
View articleThe just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. R...
View articleThis latest guest post comes from digital tech professional Johnny McGinley, who shares his own predictions about the changing landscape of the indust...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleBrands and companies looking to enhance their audiences could learn a thing or two from this infographic about influencer marketing, created by the gu...
View articleThe ability for brands to read and understand their audiences by collecting their data and analysing it accordingly will become much harder in the nex...
View articleAs tablet and mobile devices become increasingly popular with each passing day, more brands and companies are beginning to understand the importance o...
View articleThe Millennial Index, a new study conducted by Bite and Redshift Research, has revealed evidence that questions the preconceived ideas that many in th...
View articleVery few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trus...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleCheck out these great videos of our editor chatting to industry leaders James Whatley, Head of Social Media at Ogilvy Soho Square, Paul Shanley, Head...
View articleAdvertising media giant GroupM has predicted that the UK will see a 7% increase in the amount of money spent on measured media this year, double what ...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleTo help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...
View articleJohn Lewis' sentimental Bear and Hare ad has predictably zoomed ahead of its rival retail adverts in terms of the number of comparable Twitter mention...
View articleData shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...
View articleGoogle Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...
View articleNew data from ForeSee that ranks the top 100 brands according to customer loyalty, purchasing and recommendation behaviour, has revealed that Facebook...
View articleAccording to a new survey created by Mashable and Statistica that analyses each of the age groups visiting the main social media sites, Facebook users...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
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