Q&A: Ford's Scott Monty Has Big Ideas About Data
Social

Q&A: Ford's Scott Monty Has Big Ideas About Data

14y Susan Kuchinskas

Q&A: Ford's Scott Monty Has Big Ideas About Da...

Ford is developing branded entertainment with social media components. Read More...

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Hiring a Digital Unicorn
Asia

Hiring a Digital Unicorn

14y Jon Hoel

Hiring a Digital Unicorn

Companies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media. ...

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The Dawn of the Datasexual
Analytics

The Dawn of the Datasexual

14y Vincent Teo

The Dawn of the Datasexual

How brands can leverage big data and better market to the connected generation. Read More...

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State Farm Pushes Firework Safety on Twitter
Financial Services

State Farm Pushes Firework Safety on Twitter

14y Daniel Mickens

State Farm Pushes Firework Safety on Twitter

Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Read More...

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Women Flock to Tumblr and Groupon in Europe
Audience

Women Flock to Tumblr and Groupon in Europe

14y Daniel Mickens

Women Flock to Tumblr and Groupon in Europe

Nearly 70 percent of Tumblr visitors in Europe were women in May. Read More...

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Dentyne Ice Dives into Video Memes for Split2Fit Series
Media

Dentyne Ice Dives into Video Memes for Split2Fit Series

14y Lisa Lacy

Dentyne Ice Dives into Video Memes for Split2Fit S...

Text-to-animation videos target the 21 to 34-year-old gum-chewing crowd. Read More...

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Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
Social

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

14y Susan Kuchinskas

Ford Fusion Social Media Effort Deepens Ryan Seacr...

The first thousand Fusion fans on Facebook will receive a mystery box. Read More...

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What Builds a Superfan?
Social

What Builds a Superfan?

14y Dave Evans

What Builds a Superfan?

How the social feedback cycle helps smart brands nurture superfans. Read More...

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Facebook Email Address Change Incites Backlash
Social

Facebook Email Address Change Incites Backlash

14y Carly Page

Facebook Email Address Change Incites Backlash

Facebook is changing users' default contact details to Facebook.com email addresses. Read More...

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Unfriending Facebook
Asia

Unfriending Facebook

14y Mandeep Grover

Unfriending Facebook

Facebook has started to lose some of its glitter. Here's why. Read More

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Content Apps Could Be First to Embrace Facebook Mobile Likes
Media

Content Apps Could Be First to Embrace Facebook Mobile Likes

14y Matt Kapko

Content Apps Could Be First to Embrace Facebook Mo...

Popular Facebook apps could see resurgence with mobile likes. Read More...

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Samsung Pushes Galaxy S III With Facebook Logout Ads
Media

Samsung Pushes Galaxy S III With Facebook Logout Ads

14y Kate Kaye

Samsung Pushes Galaxy S III With Facebook Logout A...

New device features lots of social sharing capabilities. Read More...

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A Simple Metric for Facebook Performance
Analytics

A Simple Metric for Facebook Performance

14y Daniel Lee

A Simple Metric for Facebook Performance

While many brand owners are still obsessed with the fallacy of fan count, I like to suggest a metric that offers a truer measure of a fan's passion an...

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Facebook on More Homepages Than Twitter and Google+
Social

Facebook on More Homepages Than Twitter and Google+

14y Search Engine Watch

Facebook on More Homepages Than Twitter and Google...

24.3% of homepages have Facebook integration. Read More...

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UK Ad Regulator Warns Nike Footballers on Sponsor Tweets
Social

UK Ad Regulator Warns Nike Footballers on Sponsor Tweets

14y Susan Kuchinskas

UK Ad Regulator Warns Nike Footballers on Sponsor ...

The U.K.'s ASA told Nike to stop sponsored tweets of two footballers. Read More...

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Facebook Ad Plug-in Has Big Data Potential
Display Advertising

Facebook Ad Plug-in Has Big Data Potential

14y Susan Kuchinskas

Facebook Ad Plug-in Has Big Data Potential

An analyst said the ad product wouldn’t generate enough revenue for investors. Read More...

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Payvment Offers Facebook Ads for Social Commerce
Social

Payvment Offers Facebook Ads for Social Commerce

14y Matt Kapko

Payvment Offers Facebook Ads for Social Commerce

Firm sifts through Facebook data to connect audiences with products. Read More...

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AirG Adds NicheTargeting On Mobile
Media

AirG Adds NicheTargeting On Mobile

14y Matt Kapko

AirG Adds NicheTargeting On Mobile

Mobile social net rolls out 15 targeting parameters such as ethnicity, job and salary. Read More...

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Pinterest Audience Grows 8X in Latin America
Audience

Pinterest Audience Grows 8X in Latin America

14y Kate Kaye

Pinterest Audience Grows 8X in Latin America

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...

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Going Non-English: A Look at Chinese Search and Social Listening
Analytics

Going Non-English: A Look at Chinese Search and Social Listening

14y Yean Cheong

Going Non-English: A Look at Chinese Search and So...

With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...

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TNT's Alien Show Invades Facebook News Feeds
Media

TNT's Alien Show Invades Facebook News Feeds

14y Lisa Lacy

TNT's Alien Show Invades Facebook News Feeds

App for "Falling Skies" features interactive video and a journal experience that pulls in Facebook data. Read More...

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Facebook Battles Investor Fears With Real-Time Exchange
Display Advertising

Facebook Battles Investor Fears With Real-Time Exchange

14y Kate Kaye

Facebook Battles Investor Fears With Real-Time Exc...

UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Read More...

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Expanded Tweet Offering Could Help Brands on Twitter
Social

Expanded Tweet Offering Could Help Brands on Twitter

14y Kate Kaye

Expanded Tweet Offering Could Help Brands on Twitt...

A new feature could help brands enhance Twitter creative messaging. Read More...

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Spotify Listens Inform Facebook Targeting for Musicians
Display Advertising

Spotify Listens Inform Facebook Targeting for Musicians

14y Daniel Mickens

Spotify Listens Inform Facebook Targeting for Musi...

ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data. Read More...

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Facebook Data on Kids Could Help Target Ads to Parents
Analytics

Facebook Data on Kids Could Help Target Ads to Parents

14y Matt Kapko

Facebook Data on Kids Could Help Target Ads to Par...

Marketers weigh in on how Facebook could monetize a new pool of young users. Read More...

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Tapping the Power of Brand Advocates
Social

Tapping the Power of Brand Advocates

14y Nick Cifuentes

Tapping the Power of Brand Advocates

Ten ways brand marketers can understand the habits and interests of brand advocates. Read More...

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A Practical Future for Facebook's Business Model
Asia

A Practical Future for Facebook's Business Model

14y Brandon Cheung

A Practical Future for Facebook's Business Model

My pitch: Facebook should be the world's biggest ad network. Here's why. Read More...

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