We spoke with Ronell Hugh, Head of GTM Strategy & Product Marketing for Adobe Experience Platform about Adobe’s latest innovation, Adobe Experienc...
View articleWith Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...
View articleOnly eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...
View articleHow much do they invest in R&D? What type of organizational support do they give? Integrations, release documentation, scaling challenges, and more. R...
View articleAdobe and Salesforce top the Forrester DMP report 2019. For the future, consumer-led security will be a key feature. What else should marketers look f...
View articleIn our roundup of top martech news from this week: Salesforce adds two new clouds, LinkedIn CMO steps, down, Uberall partners with Trustpilot, and mor...
View articleUberall announced a partnership with Trustpilot to make it easier for users to access, manage, and respond to online reviews, as part of their local m...
View articleBill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...
View articleChatmeter today announced upgrades to Pulse, promising accuracy of nearly 90% when reviewing customer information, 18% above the industry-average accu...
View articleClearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleAdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleCEO of Lytics, James McDermott, discusses available solutions for CDPs, as well as questions to ask when choosing and evaluating a platform. Read More...
View articleTop martech news from this past week: Optimizely's new Performance Edge, Adobe's Customer Journey Analytics, AdRoll Group's rebranding as NextRoll. Re...
View articleOptimizely today released Performance Edge, which will speed up test delivery by using what they call an Experiment Delivery Network rather than a CDN...
View articleS’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...
View articleAdobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...
View article"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...
View articleMarketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business ne...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
View articleHubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...
View article"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...
View articleTo answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “reci...
View articleJuniper Networks identified marketing budget management and reporting as a top pain point. They choose Allocadia's SaaS tool. Seven years later, marke...
View articleCDP industry funding has grown 72% in the past 12 months, from $1.4 billion in July 2018 to $2.4 billion in July 2019. Projected revenue is $1 billion...
View articleCDP users were 2.5x more likely to have significantly outperformed against their organization’s main marketing goal in 2018 versus non-users. Read Mor...
View article