Effective content marketing strategies require both data insights and human reactions. Read More...
View articleDeciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...
View articleAdvertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleAs marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleConsumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleDo we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Read More...
View articleConsumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...
View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleJust as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...
View articleBrands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleData points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleTwitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...
View articleIn his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleCustomers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...
View articleTo drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...
View articleEsurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
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