New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Data insights

New Senate Privacy Group to Focus on Behavioral Ads, Facebook

15y Kate Kaye

New Senate Privacy Group to Focus on Behavioral Ad...

Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...

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New Bill Fuels Do-Not-Track Fire
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New Bill Fuels Do-Not-Track Fire

15y Kate Kaye

New Bill Fuels Do-Not-Track Fire

Along with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...

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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4
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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

15y Jack Marshall

Mozilla Rolls Out Do-Not-Track Feature in Firefox ...

Browser manufacturer implements blanket opt-out for those who want it. Read More...

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Using YouTube Channels to Drive Site Traffic [Video]
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Using YouTube Channels to Drive Site Traffic [Video]

15y Rob Graham

Using YouTube Channels to Drive Site Traffic [Vide...

The ups and downs of using digital video to drive brand awareness and traffic. Read More...

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Facebook Comments on Congressional Privacy Inquiry
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Facebook Comments on Congressional Privacy Inquiry

15y Kate Kaye

Facebook Comments on Congressional Privacy Inquiry

Legislators grill Facebook on its commitment to privacy for the second time in four months. Read More...

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Protecting Behavioral Marketing
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Protecting Behavioral Marketing

15y Jeff Green

Protecting Behavioral Marketing

Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...

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DMA Enforces Ad Icon Rules, May Expose Violators
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DMA Enforces Ad Icon Rules, May Expose Violators

15y Kate Kaye

DMA Enforces Ad Icon Rules, May Expose Violators

Companies found in violation of behavioral advertising guidelines could be exposed publicly. Read More...

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Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting
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Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting

15y Andrea Fishman

Socializing Behaviors: 4 Opportunities to Enhance ...

Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Read...

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Google Offers Privacy Plug-In for Chrome
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Google Offers Privacy Plug-In for Chrome

15y Kate Kaye

Google Offers Privacy Plug-In for Chrome

Feature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...

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FTC Extends Comments Deadline for Privacy Report
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FTC Extends Comments Deadline for Privacy Report

15y Zachary Rodgers

FTC Extends Comments Deadline for Privacy Report

Ad industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...

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Mixed Messages on Future of Privacy Law in 2011
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Mixed Messages on Future of Privacy Law in 2011

15y Kate Kaye

Mixed Messages on Future of Privacy Law in 2011

Rep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...

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Firms Compete to Offer Behavioral Ad Icon
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Firms Compete to Offer Behavioral Ad Icon

15y Kate Kaye

Firms Compete to Offer Behavioral Ad Icon

TRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...

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Going Beyond the Spam
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Going Beyond the Spam

15y Amy Manus

Going Beyond the Spam

Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...

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Adobe Acquires Data-Management Firm for Omniture Unit
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Adobe Acquires Data-Management Firm for Omniture Unit

15y Douglas Quenqua

Adobe Acquires Data-Management Firm for Omniture U...

Demdex gives publishers more control over the behavioral data they collect. Read More...

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U.K. Regulators Clamp Down on Sponsored Tweets
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U.K. Regulators Clamp Down on Sponsored Tweets

15y Jack Marshall

U.K. Regulators Clamp Down on Sponsored Tweets

Paid-for status updates on social networks must be prominently disclosed. Read More...

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Adobe Simplifies Privacy Settings for 'Flash Cookies'
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Adobe Simplifies Privacy Settings for 'Flash Cookies'

15y Jack Marshall

Adobe Simplifies Privacy Settings for 'Flash Cooki...

Users will be given control over locally stored information from within the browser. Read More...

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Controlling the Uncontrollable
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Controlling the Uncontrollable

15y Rob Graham

Controlling the Uncontrollable

Don't fall into these marketing traps. Read More

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Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
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Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track

15y Zachary Rodgers

Readers: Don't Miss the Deadline to Weigh In on Do...

Opportunity to influence the policy debate around online privacy. Read More...

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Online Privacy: What to Expect in 2011
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Online Privacy: What to Expect in 2011

15y Kate Kaye

Online Privacy: What to Expect in 2011

2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....

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Firefox Aims to Go Beyond Do-Not-Track
Data insights

Firefox Aims to Go Beyond Do-Not-Track

15y Jack Marshall

Firefox Aims to Go Beyond Do-Not-Track

Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...

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Privacy vs. Security: What's the Real Cause for Concern?
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Privacy vs. Security: What's the Real Cause for Concern?

15y Andrea Fishman

Privacy vs. Security: What's the Real Cause for Co...

Failure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenario...

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Still No Answers for Digital Pharma Marketers, Says FDA
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Still No Answers for Digital Pharma Marketers, Says FDA

15y Kate Kaye

Still No Answers for Digital Pharma Marketers, Say...

Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Read More...

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Q&A: FTC’s Top Technologist Talks Data Tracking
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Q&A: FTC’s Top Technologist Talks Data Tracking

15y Kate Kaye

Q&A: FTC’s Top Technologist Talks Data Tracking

When the Federal Trade Commission says "do-not-track," what does it mean exactly? Read More...

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Few Opt Out of Behavioral Ads
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Few Opt Out of Behavioral Ads

15y Jack Marshall

Few Opt Out of Behavioral Ads

Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...

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Commerce Department Signals Support for Self-Regulation
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Commerce Department Signals Support for Self-Regulation

15y Kate Kaye

Commerce Department Signals Support for Self-Regul...

In new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...

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Building the Perfect RFP
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Building the Perfect RFP

15y Rob Graham

Building the Perfect RFP

Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...

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Care About Do-Not-Track? Help Us Submit Comments to the FTC
Data insights

Care About Do-Not-Track? Help Us Submit Comments to the FTC

15y Zachary Rodgers

Care About Do-Not-Track? Help Us Submit Comments t...

Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...

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