Maryland's Mike Smigiel worries the state's new social media rules could have detrimental results. Read More...
View articleThe IAB Greece and its larger counterpart IAB Europe kept the pressure on Greek lawmakers, fighting the proposed tax through PR and an ad campaign, bu...
View articleTop European Court rules advertisers are permitted to bid on trademarked keywords. Read More...
View articleMore responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Read More...
View articleA look at how ad buying got to where it is today and where it's headed. First in a three-part series. Read More...
View articleMarketers must understand the unique privacy concerns of their audiences and experiment transparently with new ways to engage them. Read More...
View articleWhy do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Read ...
View articleSeven of the most important types of behavioral targeting that are worth trying. Read More...
View articleLaw dealing with political ad disclosure could drive more online ad dollars from state and local candidates. Read More...
View articleHow can we evaluate the touchpoints that a brand and a consumer make along a purchase path to determine how to divide the credit given for an acquisit...
View articleRegulators will examine Apple's behavior in the mobile ad space following the FTC's scrutiny of Google's AdMob acquisition. Read More...
View articleWhy businesses must establish their digital "being" now and keep an eye on the intermediaries that can connect them with passionate, influential mobil...
View articleAre you taking advantage of all sources to advance your behavioral program? Read More...
View articleThere must be a way to give consumers more privacy while not significantly compromising the ability to successfully target, optimize, and measure adve...
View articleAssuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Read More...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View articleBehavioral targeting is often scrutinized for tracking users based on personal information. Consumers concerned about privacy need to be their own per...
View articleTry ruling out consumers who would make a lousy candidate for your offer. Read More...
View articleAnd why not treat advertisements as content and sell our "behavioral services" as a benefit to Web site visitors? Read More...
View articleEmbracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Read More...
View articleAsking these questions will help you determine whether behavioral targeting is appropriate for your brand. Read More...
View articleIs the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies? Re...
View articleWho's catching your clicks? To maximize leads and sales, eliminate the unexpected. Read More...
View articleLearn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and beh...
View articleWhile predictive targeting is not an exact science, it still holds potential for marketers. Read More...
View article