Yahoo's New Behavior
Data insights

Yahoo's New Behavior

20y Anna Papadopoulos

Yahoo's New Behavior

Still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Read More...

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Web Analytics Hiring: Where to Begin
Analytics

Web Analytics Hiring: Where to Begin

20y Jason Burby

Web Analytics Hiring: Where to Begin

You know you need to hire someone for your analytics team, but what skill set should that person have? Read More...

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Put More of Your Brand in E-Mail Marketing Campaigns
Analytics

Put More of Your Brand in E-Mail Marketing Campaigns

20y Jack Aaronson

Put More of Your Brand in E-Mail Marketing Campaig...

Brand goes beyond just look and feel. Three non-graphical factorsthat belong in every e-mail style guide. Read More...

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Advertising Placements by Industry and Top Sponsored Links, June 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, June 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Reality Marketing Series, Part 2: The Staff Fires Back
Actionable Analysis

Reality Marketing Series, Part 2: The Staff Fires Back

20y Shane Atchison

Reality Marketing Series, Part 2: The Staff Fires ...

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part two o...

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Slow Adoption for Mobile Video
Audience

Slow Adoption for Mobile Video

20y rumo

Slow Adoption for Mobile Video

Over half of mobile video equipped consumers don't bother to watch. Read More...

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Behavioral Targeting: The Network Model and Beyond, Part 2
Data insights

Behavioral Targeting: The Network Model and Beyond, Part 2

20y Robin Neifield

Behavioral Targeting: The Network Model and Beyond...

Pros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Read More...

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Defining and Using Segmentation, Part 2
Analytics

Defining and Using Segmentation, Part 2

20y Neil Mason

Defining and Using Segmentation, Part 2

Segmenting site visitors (or customers) by attitudes, demographics, or behavior. Last in a series. Read More...

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MySpace Rules the Web
Audience

MySpace Rules the Web

20y Enid Burns

MySpace Rules the Web

Social networking site MySpace wins the most market share, not just among other sites of its category in the U.S., but the entire Web. Read More...

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Mobile Gaming Market Hot on Downloadable Titles
Data insights

Mobile Gaming Market Hot on Downloadable Titles

20y Enid Burns

Mobile Gaming Market Hot on Downloadable Titles

On-portal game downloads account for 71 percent of mobile game revenues. Read More...

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Ruling the Roost: Word of Mouth, Part 2
Analytics

Ruling the Roost: Word of Mouth, Part 2

20y Bryan Eisenberg

Ruling the Roost: Word of Mouth, Part 2

The three word-of-mouth triggers. Part two of a two-part series. Read More...

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Top 50 Advertisers by Media Value in May, 2006
Ad Industry Metrics

Top 50 Advertisers by Media Value in May, 2006

20y rumo

Top 50 Advertisers by Media Value in May, 2006

Top 50 Advertisers by Media Value in May, 2006 Read More...

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Social Marketing: Reach Out and Engage Consumers
Actionable Analysis

Social Marketing: Reach Out and Engage Consumers

20y Heidi Cohen

Social Marketing: Reach Out and Engage Consumers

Rather than plaster every available screen with advertising, break through the clutter and develop relationships with the real people at the other end...

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Digital Opportunity Increases Worldwide
Audience

Digital Opportunity Increases Worldwide

20y Enid Burns

Digital Opportunity Increases Worldwide

Fixed and mobile Internet connections continue to increase worldwide, while security concerns linger. Read More...

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How Much Should a Behavior Cost?
Data insights

How Much Should a Behavior Cost?

20y Andy Chen

How Much Should a Behavior Cost?

Is behavior a tradable commodity? If so, how should it be sold and purchased? Read More...

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Learning From Different Industries' Best Practices
Analytics

Learning From Different Industries' Best Practices

20y Jack Aaronson

Learning From Different Industries' Best Practices

All business sectors share common problems. Studying other industries' best practices can help solve your own issues. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, May 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

The most-visited corporations and brands on the Web. Read More...

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Reality Marketing, Part 1: Letter From the CMO
Actionable Analysis

Reality Marketing, Part 1: Letter From the CMO

20y Shane Atchison

Reality Marketing, Part 1: Letter From the CMO

It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part one o...

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New Image-Based Spam: No Two Alike
Data insights

New Image-Based Spam: No Two Alike

20y Enid Burns

New Image-Based Spam: No Two Alike

Spammers now modify each image sent out to sneak through filters undetected, causing a higher percentage of messages to reach the inbox. Read More...

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Behavioral Targeting: The Network Model and Beyond, Part 1
Data insights

Behavioral Targeting: The Network Model and Beyond, Part 1

20y Robin Neifield

Behavioral Targeting: The Network Model and Beyond...

Pros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Read More...

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Defining and Using Segmentation, Part 1
Analytics

Defining and Using Segmentation, Part 1

20y Neil Mason

Defining and Using Segmentation, Part 1

What is it, what does it mean, and how can it be used? First in a series. Read More...

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Search Demonstrates Sales Growth
Ad Industry Metrics

Search Demonstrates Sales Growth

20y Enid Burns

Search Demonstrates Sales Growth

Keyword buys are driven by seasonality, and consumer search patterns evolve from general terms to branded queries. Read More...

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Ruling the Roost: Word of Mouth, Part 1
Analytics

Ruling the Roost: Word of Mouth, Part 1

20y Bryan Eisenberg

Ruling the Roost: Word of Mouth, Part 1

Why word of mouth rules, and what to do about it. Part one of two. Read More...

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Advertising Placements by Industry and Top Sponsored Links, May 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, May 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Every Marketer Is an Online Publisher
Actionable Analysis

Every Marketer Is an Online Publisher

20y Heidi Cohen

Every Marketer Is an Online Publisher

Congratulations on your new job as an online publisher. Now, you must think like one. Read More...

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Behavioral Targeting's Different Flavors
Data insights

Behavioral Targeting's Different Flavors

20y Anna Papadopoulos

Behavioral Targeting's Different Flavors

The two different types of behavioral targeting: which to use, based on campaign objectives. Read More...

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Web Analytics: Forecasting the Impact of Change
Analytics

Web Analytics: Forecasting the Impact of Change

20y Jason Burby

Web Analytics: Forecasting the Impact of Change

How can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Read More...

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