Top 50 Advertisers by Media Value in May, 2005
Ad Industry Metrics

Top 50 Advertisers by Media Value in May, 2005

21y rumo

Top 50 Advertisers by Media Value in May, 2005

Top 50 Advertisers by Media Value in May, 2005 Read More...

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Advancements to Help Analyze Your Data
Analytics

Advancements to Help Analyze Your Data

21y Brian Teasley

Advancements to Help Analyze Your Data

What's faster,better, more accurate, and less expensive in analytics technology. Read More...

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Unwritten Internet Rules
Analytics

Unwritten Internet Rules

21y Bryan Eisenberg

Unwritten Internet Rules

Follow them at your own risk. Read More

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Mobile Marketing: Can You Reach Me Now?
Actionable Analysis

Mobile Marketing: Can You Reach Me Now?

21y Heidi Cohen

Mobile Marketing: Can You Reach Me Now?

Want to get your message noticed? Mobile can help break through the clutter. Read More...

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Pay-Per-Call: A Viable Lead
Ad Industry Metrics

Pay-Per-Call: A Viable Lead

21y Enid Burns

Pay-Per-Call: A Viable Lead

Estimates from The Kelsey Group say pay-per-call will reach generate gross revenues of between $1.4 and $4 billion by 2009. Read More...

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The Lean, Mean Targeting Machine
Data insights

The Lean, Mean Targeting Machine

21y Andy Chen

The Lean, Mean Targeting Machine

Behavioral targeting as lean production model. Read More

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Web Analytics: The Best Job of All?
Analytics

Web Analytics: The Best Job of All?

21y Jason Burby

Web Analytics: The Best Job of All?

What makes a successful, business-focused Web analyst? Read More...

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Best Rate Guarantees Lures Travelers from Aggregator Sites
Ad Industry Metrics

Best Rate Guarantees Lures Travelers from Aggregator Sites

21y Enid Burns

Best Rate Guarantees Lures Travelers from Aggregat...

Hotels want travelers to book at their own Web sites. Best rate guarantees and incentives entice users from aggregator sites. Read More...

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Reward Programs: Continuous Rewards and Business Rules
Analytics

Reward Programs: Continuous Rewards and Business Rules

21y Jack Aaronson

Reward Programs: Continuous Rewards and Business R...

The difference between rewards and business rules, and why it matters. Read More...

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Retention Marketing: What Have You Done for Me Lately?
Actionable Analysis

Retention Marketing: What Have You Done for Me Lately?

21y Heidi Cohen

Retention Marketing: What Have You Done for Me Lat...

It's cheaper to retain current customers than gain new ones. To maximize revenue, engage new customers early to build a long-term relationship. Read M...

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Worldwide Yellow Pages Industry Grows to $100 Billion
Ad Industry Metrics

Worldwide Yellow Pages Industry Grows to $100 Billion

21y Enid Burns

Worldwide Yellow Pages Industry Grows to $100 Bill...

Digital yellow pages continue growth, while print format is flat. Read More...

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Deadly Duo: May 2005
Data insights

Deadly Duo: May 2005

21y Enid Burns

Deadly Duo: May 2005

Spammers use celebrities to grab the spotlight -- and to infect PCs. Read More...

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Let Consumers Tell You What They Want
Data insights

Let Consumers Tell You What They Want

21y Rob Graham

Let Consumers Tell You What They Want

Need to reach a target market without really knowing who they are or where they dwell? Ask consumers to lend a hand. Read More...

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Using Predictive Models, Part 3
Analytics

Using Predictive Models, Part 3

21y Brian Teasley

Using Predictive Models, Part 3

A predictive modeling primer for marketers. Last of a three-part series. Read More...

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PlayStation Portable Remains a Gamer's Device
Ad Industry Metrics

PlayStation Portable Remains a Gamer's Device

21y Enid Burns

PlayStation Portable Remains a Gamer's Device

Sony's PSP handheld gaming device is capable of playing video, but video fans aren't biting yet. Read More...

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How to Develop a Landing Page Framework
Analytics

How to Develop a Landing Page Framework

21y Bryan Eisenberg

How to Develop a Landing Page Framework

Start by thinking beyond the landing page. Read More

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Competitive Intelligence: What You Don't Know Can Hurt You
Actionable Analysis

Competitive Intelligence: What You Don't Know Can Hurt You

21y Heidi Cohen

Competitive Intelligence: What You Don't Know Can ...

Keep abreast of activities influencing your business. Start by knowing what people say about you... and your competition. Read More...

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Do-It-Yourself Internet on the Internet
Audience

Do-It-Yourself Internet on the Internet

21y Enid Burns

Do-It-Yourself Internet on the Internet

Clearinghouse sites for DIY projects are daily go-to destinations. Read More...

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Moms and E-Mail Marketing
Ad Industry Metrics

Moms and E-Mail Marketing

21y Enid Burns

Moms and E-Mail Marketing

Concise offers in newsletters and promotional e-mails get Mom’s attention. Read More...

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Behavioral Targeting and the Loyalty Exchange
Data insights

Behavioral Targeting and the Loyalty Exchange

21y Andy Chen

Behavioral Targeting and the Loyalty Exchange

How behavioral targeting can help establish a strong CRM program. Read More...

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Hot Web Analytics Topics From Jim Sterne's eMetrics Summit
Analytics

Hot Web Analytics Topics From Jim Sterne's eMetrics Summit

21y Jason Burby

Hot Web Analytics Topics From Jim Sterne's eMetric...

The top 22 issues, as identified by conference participants. Read More...

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America's Most Unwired Cities
Audience

America's Most Unwired Cities

21y Enid Burns

America's Most Unwired Cities

Seattle claims 'Most Unwired' title from San Francisco. Read More...

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Pre- and Post-Launch Online Ad Campaigns Tracking
Ad Industry Metrics

Pre- and Post-Launch Online Ad Campaigns Tracking

21y Enid Burns

Pre- and Post-Launch Online Ad Campaigns Tracking

Tracking demographics at the post-campaign level can provide meaningful data. Read More...

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Reward Programs: Common Strategies
Analytics

Reward Programs: Common Strategies

21y Jack Aaronson

Reward Programs: Common Strategies

If you use rewards and incentives in your business, understand how they work. Read More...

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Web: One Tenth of Trillion Dollar Marketing Spend
Ad Industry Metrics

Web: One Tenth of Trillion Dollar Marketing Spend

21y Enid Burns

Web: One Tenth of Trillion Dollar Marketing Spend

Web development and PR are earmarked to capture $100B of this year's marketing expenditures. Read More...

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Found Money: Eight "Quick Hits"
Actionable Analysis

Found Money: Eight "Quick Hits"

21y Heidi Cohen

Found Money: Eight "Quick Hits"

Leverage your existing promotions for additional value -- at little to no cost. Read More...

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Broadband Population Growth Continues
Data insights

Broadband Population Growth Continues

21y Enid Burns

Broadband Population Growth Continues

As online population matures, broadband will reach a even wider audience. Read More...

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