Barriers to Using Web Analytics Data for Optimization
Analytics

Barriers to Using Web Analytics Data for Optimization

21y Jason Burby

Barriers to Using Web Analytics Data for Optimizat...

How to remove the stumbling blocks and obstacles between having data and using data. Read More...

View article
Bricks-and-Mortar Retailers See Lower Online Conversion Rates
Audience

Bricks-and-Mortar Retailers See Lower Online Conversion Rates

21y Sean Michael Kerner

Bricks-and-Mortar Retailers See Lower Online Conve...

E-tailer enjoy stronger conversions, but not Web-to-store sales. Read More...

View article
Contingency Planning: Best Practices
Analytics

Contingency Planning: Best Practices

21y Jack Aaronson

Contingency Planning: Best Practices

Revenue's lost all the time due to unexpected problems during users' online experience. Some best practices for bad scenarios. Read More...

View article
Commercial E-Mail Deliverability Rates
Data insights

Commercial E-Mail Deliverability Rates

21y Sean Michael Kerner

Commercial E-Mail Deliverability Rates

Which e-mail services deliver legit commercial e-mail to end users? Which don’t? Read More...

View article
RSS Advertising, Coming Fast
Actionable Analysis

RSS Advertising, Coming Fast

21y Dave Morgan

RSS Advertising, Coming Fast

Consumer RSS usage is already large, and it's growing fast. More important, its effectiveness is finally becoming measurable. Read More...

View article
Online Pharmacies Continue to Grow
Audience

Online Pharmacies Continue to Grow

21y Sean Michael Kerner

Online Pharmacies Continue to Grow

Price is a driving factor for users of online pharmacies. Read More...

View article
Behavioral Targeting and Video Ads
Data insights

Behavioral Targeting and Video Ads

21y Chang Yu

Behavioral Targeting and Video Ads

With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Read More...

View article
Apollo Data Unveils Predictive Analytics Solution
Media

Apollo Data Unveils Predictive Analytics Solution

21y Kevin Newcomb

Apollo Data Unveils Predictive Analytics Solution

Predictive analytics takes data mining to the next level, giving marketers a means to use the mountains of data they collect every day. Read More...

View article
How to Monitor the Chatter
Analytics

How to Monitor the Chatter

21y Brian Teasley

How to Monitor the Chatter

Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Read More...

View article
March Monthly Stat Pack
Audience

March Monthly Stat Pack

21y ClickZ Stats Staff

March Monthly Stat Pack

ClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...

View article
Podcasting Grows In Popularity
Audience

Podcasting Grows In Popularity

21y Sean Michael Kerner

Podcasting Grows In Popularity

Device adoption spurs trend. Read More

View article
Web Analytics: Exciting Times Ahead
Analytics

Web Analytics: Exciting Times Ahead

21y Bryan Eisenberg

Web Analytics: Exciting Times Ahead

There's a head-spinning level of activity in the Web analytics industry. Read More...

View article
Online Ad Spend Swells
Ad Industry Metrics

Online Ad Spend Swells

21y Sean Michael Kerner

Online Ad Spend Swells

Newspaper sites get lion's share, but broadcasters are narrowing the gap. Read More...

View article
How to Plan, and Measure, Online Event Marketing
Actionable Analysis

How to Plan, and Measure, Online Event Marketing

21y Heidi Cohen

How to Plan, and Measure, Online Event Marketing

Online event marketing extends your relationship with customers, raises brand awareness, and creates very personal engagements. Read More...

View article
Who Took the Cookies From the Behavioral Cookie Jar?
Data insights

Who Took the Cookies From the Behavioral Cookie Jar?

21y Andy Chen

Who Took the Cookies From the Behavioral Cookie Ja...

What will happen if the cookies really are gone? Read More...

View article
Rich Media Ads Proliferating
Ad Industry Metrics

Rich Media Ads Proliferating

21y Sean Michael Kerner

Rich Media Ads Proliferating

As the sector burgeons, frequency controls are necessary to maintain effectiveness. Read More...

View article
Are Unique Visitor Counts Over?
Analytics

Are Unique Visitor Counts Over?

21y Jason Burby

Are Unique Visitor Counts Over?

Many users regularly delete cookies from their computers. How does this affect your ability to track unique visitors? Read More...

View article
Insurance Companies Score Online Customer Respect
Audience

Insurance Companies Score Online Customer Respect

21y Sean Michael Kerner

Insurance Companies Score Online Customer Respect

Responsiveness improving, though privacy issues still need to be addressed. Read More...

View article
Thank You For Your Order. Now, Leave!
Analytics

Thank You For Your Order. Now, Leave!

21y Jack Aaronson

Thank You For Your Order. Now, Leave!

How single-purpose site design affects the user experience and user profitability. Read More...

View article
Making the Cookie Case to Consumers
Actionable Analysis

Making the Cookie Case to Consumers

21y Dave Morgan

Making the Cookie Case to Consumers

Deletion needn't bethe way cookies crumble. Read More

View article
Online Shoppers Prefer Aggregators Over Merchant Sites
Audience

Online Shoppers Prefer Aggregators Over Merchant Sites

21y Rob McGann

Online Shoppers Prefer Aggregators Over Merchant S...

Consumers shop around for better prices, sales and discounts. Read More...

View article
File Sharers Go Beyond P2P
Ad Industry Metrics

File Sharers Go Beyond P2P

21y Rob McGann

File Sharers Go Beyond P2P

Americans pessimistic about government's ability to curb illegal file sharing. Read More...

View article
Five Things You Need to Know About Behavioral Targeting
Data insights

Five Things You Need to Know About Behavioral Targeting

21y Chang Yu

Five Things You Need to Know About Behavioral Targ...

Three leading behavioral targeting providers share a wealth of information. Read More...

View article
The First Thing to Do With Your Data
Analytics

The First Thing to Do With Your Data

21y Brian Teasley

The First Thing to Do With Your Data

How to use data to identify and understand your best -- and worst -- customers. Read More...

View article
The Deadly Duo: Spam and Viruses, February 2005
Data insights

The Deadly Duo: Spam and Viruses, February 2005

21y Rob McGann

The Deadly Duo: Spam and Viruses, February 2005

Rich countries spam more. Read More

View article
Web Usage Growth Flatlines in U.S., Other Mature Markets
Audience

Web Usage Growth Flatlines in U.S., Other Mature Markets

21y Rob McGann

Web Usage Growth Flatlines in U.S., Other Mature M...

Emerging markets hold opportunities for online business expansion. Read More...

View article
Create Landing Pages That Convert
Analytics

Create Landing Pages That Convert

21y Bryan Eisenberg

Create Landing Pages That Convert

Site traffic is getting costlier. Make your dollars go further with landing pages that truly convert. Read More...

View article
1 223 224 225 226 227 342