To sell, you must appeal to what motivates people. Use words that evoke, not words that baffle. In other words, translate features, which appeal to th...
View articleOn Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...
View articleWorldwide revenues in the corporate e-learning market will surpass $23 billion by 2004, according to IDC. Not too bad when you consider the market was...
View articleConsumers who spend at least 30 hours per week online, and consumers who access the Internet on their PC while watching TV exhibit a greater interest ...
View articleThe General Social Survey by Statistics Canada found that 13 million Canadians, or 53 percent of those aged 15 and over, used the Internet at home, at...
View articleFor market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...
View articleThe market's down. That doesn't mean you have to be. Just adhere to these 12 laws, and you'll become a model of sales citizenship. Read More...
View articleMore than 80 percent of teachers believe that computers and access to the Internet improve the quality of education, according to a survey by educatio...
View articleThe online advertising sector is not all that bad -- and actually could be getting better -- according to a report from Nielsen//NetRatings' AdSpectru...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleLocal area networks are increasingly going wireless, and not just at the office. Sales of wireless home networking gear helped the home network market...
View articleAccording to the GSM Association, 15 billion SMS text messages were sent over GSM wireless networks during December 2000, and it appears messaging is ...
View articleThe Pacific Northwest cities of Portland, Ore. and Seattle are the most wired cities in the United States with nearly 70 percent of households having ...
View articleAlthough demand for information technology workers is down 44 percent from 2000, one in every 14 workers U.S. workers is involved in IT, and one in ev...
View articleResidential DSL users are spending an average of 25 hours per week online, according to a feel-good study by DSL provider SBC Communications. But the ...
View articleYou don't need a B.A. or M.S. or Ph.D. to know that beyond the ABCs of running a site are the GTC and POA. Bryan spells it all out for you. Read More...
View articleFrom New York to Italy, and measure for measure, readers have been responding to Janet'scall for sharing customer performance metrics. The long and sh...
View articleKorea leads the world in broadband usage, according to data from 11 countries compiled by NetValue, followed by the United States. France has the high...
View articleThere's yet another study that attempts to classify Internet users by putting them into categories. This time, the study is by Booz-Allen & Hamilton a...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleThe pre-post analysis, while a fundamental type of market research experiment, has countless tricky applications. Luckily, Michael stresses the key po...
View articleOnline shopping shook off its customary January slumber in February. Total spending on online sales increased from $3 billion in January to $3.4 billi...
View articleThe amount of time European at-home Internet users spend online has risen dramatically in the past nine months, according to data compiled by Jupiter ...
View articleFixed wireless high-speed Internet access offers broadband without the last-mile bottlenecks. That's part of the reason Frost & Sullivan projects the ...
View articleAs if the most recent holiday season wasn't proof enough that offline brands are taking over the e-commerce world, a survey by Andersen found that e-t...
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