Social Media Online Classes has built up this list of 64 useful Facebook marketing strategies, which will boost your brand's online presence in no tim...
View articleMuch like personal social gaffes, brand's behaviour on social media is closely monitored and - like a shark to blood - consumers will pick apart blund...
View articleMcDonald’s is poised to launch 14,500 Facebook pages in a bid to connect every US outlet to customers through social media. Read More...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleWith the total number of websites now exceeding one billion (as of September this year) could the internet's insatiable appetite for expansion be thre...
View articleThe UK has welcomed programmatic into its advertising bosom more than anywhere else, suggests the managing director of Google’s UK and Ireland operati...
View articleEssential digital marketing statistics for email, blog posts, videos and online shopping. Scroll through and pluck out which apply to you and your upc...
View articleThe UK’s new digital curriculum doesn’t reflect the demands of the digital landscape, leaving the country vulnerable to an ever-growing skills gap, ac...
View articleData layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...
View articleAround two-fifths (38%) of online shoppers asked to register for an account will discard their purchase, suggests new research by Skrill Read More...
View articleTo date, a total of 498,737 links have been dissolved following action from the European Court of Justice in May. Read More...
View articleIf you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleAs if market domination, a profit the size of a small country's GDP and the coolest credentials on the block weren't enough, it only seems fair that A...
View articleIt's Saturday...are you hungover/lying in bed unable to move further than your comfy mattress prison of no motivation? Then watch this month's latest ...
View articleWhat is an infographic and how should digital marketers be using them to engage with their audience? Here's a - you guessed it - infographic, to get y...
View articleResearch from Weve has found that in 2013 Christmas shoppers spent an average of £245 each via a mobile device and is predicting an increase in 2014. ...
View articleThe so-called ‘New Tube for London’ will have air cooling systems to combat the stifling temperatures suffered by commuters. The walk-through carriage...
View articleIPM's Jodie Hopperton shares her thoughts on some of the hottest new developments when it comes to digital disruption, from the 'retail revolution' t...
View articleApple and Google have become the only two companies to have a brand value of more than $100bn, with Apple having secured its spot as the world’s most ...
View articleIn order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleThere's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...
View articleHow do you build an ad campaign? While a marketer can spend weeks building the perfect ad-campaign strategy, it takes only a fraction of a second to b...
View articleSpotify’s UK business has reported its first profit, citing strong ad revenues and an increase in subscriptions. Read More...
View articleBrands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
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