10 Things Not to Do as a Digital Analyst
Analytics

10 Things Not to Do as a Digital Analyst

12y Jim Sterne

10 Things Not to Do as a Digital Analyst

Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...

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Does Digital Marketing Success Depend on Reinvention?
Acquisition

Does Digital Marketing Success Depend on Reinvention?

12y Andy Betts

Does Digital Marketing Success Depend on Reinventi...

Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change...

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UK mobile market is outpacing US
Insights

UK mobile market is outpacing US

12y Huw Jenkins

UK mobile market is outpacing US

The UK mobile market is outpacing that of the US with regard to mobile access prevalence and smartphone penetration, a new study has found. Read More...

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Think It’s Too Costly to Build Your Own Social Platform? Think Again
Data insights

Think It’s Too Costly to Build Your Own Social Platform? Think Again

12y Jennifer Wolfe

Think It’s Too Costly to Build Your Own Social Pla...

New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...

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Content is the key to unlock SEO success (Infographic)
Insights

Content is the key to unlock SEO success (Infographic)

12y Huw Jenkins

Content is the key to unlock SEO success (Infograp...

High quality SEO drives clicks with keywords and phrases populating sites with consumers to drive success. Have a look at Brafton's infographic which ...

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What does Facebook's 'Ask' button mean for marketers?
Insights

What does Facebook's 'Ask' button mean for marketers?

12y Huw Jenkins

What does Facebook's 'Ask' button mean for markete...

Facebook has installed a new 'Ask' button, allowing snooping users to request the relationship status of a potential crush – but what does this mean f...

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Baidu Challenges Google as it Extends Into Silicon Valley
Analytics

Baidu Challenges Google as it Extends Into Silicon Valley

12y Yuyu Chen

Baidu Challenges Google as it Extends Into Silicon...

Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...

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Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR
Actionable Analysis

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

12y Adam Singer

Data-Fluency: A Requirement for Everyone in Media,...

Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...

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The definitive guide to eBook marketing (Infographic)
Insights

The definitive guide to eBook marketing (Infographic)

12y Huw Jenkins

The definitive guide to eBook marketing (Infograph...

The world of eBook marketing is as tough and mysterious as the great Wild West - so Placester have come up with this aptly themed infographic to help ...

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Sainsbury's slave: Definitely not OK, says Twitter
Acquisition

Sainsbury's slave: Definitely not OK, says Twitter

12y Leighann Morris

Sainsbury's slave: Definitely not OK, says Twitter

An Oxford branch of Sainsbury's have found themselves in hot water after pushing the ragged clothes of 12 Years A Slave as a selling point, in conjunc...

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Social Ad Revenues to Hit $15 Billion by 2018 [Study]
Ad Industry Metrics

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

12y Yuyu Chen

Social Ad Revenues to Hit $15 Billion by 2018 [Stu...

Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Read More...

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All the Information in All the World
Analytics

All the Information in All the World

12y Andrew Edwards

All the Information in All the World

Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...

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Hottest viral: 'State' social platform disses society's obsession with sharing
Insights

Hottest viral: 'State' social platform disses society's obsession with shar...

12y Huw Jenkins

Hottest viral: 'State' social platform disses soci...

State, the world's first "global opinion network" which connects people via their discussion topics, mocks a selfie obsessed society to promote its me...

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What influences online purchasing? (Infographic)
Insights

What influences online purchasing? (Infographic)

12y Huw Jenkins

What influences online purchasing? (Infographic)

In a cluttered online space, consumers are distracted in a Vegas-style onslaught of imagery manipulation - but what actually triggers online purchases...

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Social accounts for 1% of e-commerce in US
Insights

Social accounts for 1% of e-commerce in US

12y Huw Jenkins

Social accounts for 1% of e-commerce in US

More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. Read More...

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Adobe Enhances Cloud to Bring New Marketing Capabilities
Analytics

Adobe Enhances Cloud to Bring New Marketing Capabilities

12y Lisa Lacy

Adobe Enhances Cloud to Bring New Marketing Capabi...

Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...

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Are You Getting Visual Insights or Executive "Eye Candy"?
Analytics

Are You Getting Visual Insights or Executive "Eye Candy"?

12y Neil Mason

Are You Getting Visual Insights or Executive "Eye ...

Analysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...

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UK wins European marketing contest (for confidence)
Insights

UK wins European marketing contest (for confidence)

12y Huw Jenkins

UK wins European marketing contest (for confidence...

‘Keep up or get left behind’ is the general consensus among British marketers, as new research from Adobe reveals that Brits are the most confident i...

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Mobile phones aren't distracting in-store shoppers - quite the opposite
Insights

Mobile phones aren't distracting in-store shoppers - quite the opposite

12y Huw Jenkins

Mobile phones aren't distracting in-store shoppers...

A recent poll revealed that 22% of US consumers said that mobiles had increased their retail store trips, trumping those who said it decreased by 3 pe...

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How to optimise marketing for the Millennial mindset (Infographic)
Insights

How to optimise marketing for the Millennial mindset (Infographic)

12y Huw Jenkins

How to optimise marketing for the Millennial minds...

Take a look at this infographic from SDL which reveals important insights for tomorrow's marketers to win the attention of one of the biggest buying g...

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World Cup 2014: The digital strategies
Insights

World Cup 2014: The digital strategies

12y Huw Jenkins

World Cup 2014: The digital strategies

With Brazil’s proud World Cup career, a country gripped with social networking hysteria and a sport synonymous with advertising, the event promises to...

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Google Analytics Advanced Segments: A Conversion Optimizer’s BFF
Acquisition

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

12y Tim Ash

Google Analytics Advanced Segments: A Conversion O...

Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...

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How to unlock the value of display advertising
Headline News

How to unlock the value of display advertising

12y Katy Menczer

How to unlock the value of display advertising

In 2013, display ad spend grew by 23% globally, but how much do most advertisers really understand about the value of display advertising and how to ...

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The power of visual communication (Infographic)
Insights

The power of visual communication (Infographic)

12y Huw Jenkins

The power of visual communication (Infographic)

A picture is worth a thousand words - and marketers are fast realising that visual communication is worth thousands of pounds. Read More...

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8 controversial campaigns - for controversy's sake?
Acquisition

8 controversial campaigns - for controversy's sake?

12y Huw Jenkins

8 controversial campaigns - for controversy's sake...

Brands are well known for constructing controversy around new campaigns to spark conversation - however is controversy for controversy's sake a winnin...

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The Marketing Clouds and Convergence
Analytics

The Marketing Clouds and Convergence

12y Rand Schulman

The Marketing Clouds and Convergence

What are marketers to do during climate change, when these marketing clouds form and darken? Read More...

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Facebook Gives Marketers More Audience Insights
Analytics

Facebook Gives Marketers More Audience Insights

12y Yuyu Chen

Facebook Gives Marketers More Audience Insights

Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...

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