PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...
View articleAn new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...
View articleDid you spend your childhood dreaming about your wedding, drawing out every meticulous detail of your dress whilst thinking longingly about your futur...
View articleConsumers are increasingly shunning the desktop in favour of more mobile technology - as such, the way emails are consumed must adapt in order to sta...
View articleStudents must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for ...
View articleMarketing often fastens itself to current events within the social atmosphere, to hijack a trending mood and piggy-back a brand to social relevance - ...
View articleThere is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Read More...
View articleLogos are the most recognisable part of a brand, they identify, personalise and define a company on the world wide stage - just how powerful are they...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleYou say financial services - we say yawn. What makes the $5bn global financial digital ad space engaging and clickable to the average consumer? Read ...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleThink people on their smartphones are distracted when watching TV? Think again. Media scientist Deb Roy has told audiences at the MIPTV conference in ...
View articleNew research has found that 44% of London-based marketers aren’t content with their current employment and are looking elsewhere – far exceeding the n...
View articleCats and bacon are basically the reigning monarchs of the internet - both account for millions of searches every month - but why? Read More...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
View articleConsider these three approaches to improve the landing page conversions from visitors to your website. Read More...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleChannel shifting has evolved – millennials are consuming TV whilst multitasking and tweeting, according to new research. Read More...
View articleA look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...
View articleWhy can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...
View articleNew research suggests that more than half of UK businesses deem their email strategy ‘basic’ or ‘non-existent’ despite the expanding consumer-driven d...
View articleTake a look at this comprehensive infographic from Placester and Feldman Creative, giving you a complete guide to what makes a brand amazing from A to...
View articleHave a look at this cool infographic from Finances Online pitting men against women in the name of digital consumption truth. Read More...
View articleDifferent brands adopt different voices akin to their company's culture, so we have assigned four brands, with notable and distinct social media voice...
View articleThere are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Read More...
View articleAccording to new research, spending on ads catered for internet-connected devices will reach USD 137.53bn this year. Read More...
View articleFor years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...
View article