Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers. Read Mor...
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View articleUnderstanding media is comparatively easier than understanding marketing. Read More...
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View articleIf there's a mob on the street, do you stay inside? Or do you join them? Read More...
View articleA new KFC commercial says a lot about the future of television, Internet marketing, and the changing media consumption habits of American TV viewers. ...
View articleSearch's period of hypergrowth may well be coming to an end. But rumors of its death are greatly exaggerated. Read More...
View articleIf ads in a game environment aren't relevant to the game, they're effectively invisible. Read More...
View articleWhen is it appropriate for a TV commercial to have a clear connection to the Web? Read More...
View articleBrand ethics: when should a brand take a stand? And how do you deal with the fallout? Read More...
View articleA cautionary tale: even one ticked-off customer has the power to destroy a business. Read More...
View articleBreak all the rules? The spirit may be willing, but the processes are weak. Read More...
View articleUser-generated video is blanketing the Internet. But don't attach your ad just yet. Read More...
View articleThe Turin games are rewriting the rules of broadcasting... and online marketing. Read More...
View articleHow much of the $11 billion spent on real estate marketing is online poised to capture? Read More...
View articleAmazon has a new social media platform for selling books. Five tips for making it, or any social media marketing campaign, work better. Read More...
View articleSoon it will be easy and affordable for any size company to use TV, print, and other media to reach their audience. Read More...
View articleConnecting the magic :30 spot with a Web site is a great way to leverage the eyeball investment. Now Bud prepares to take this a step further. Read Mo...
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