An ongoing survey by Healtheon Corp. has found a 300 percent increase in regular Internet usage by physicians over the past two years. Read More...
View articleThe top 10 affiliate programs of December 1998, as ranked by Refer-it. These rankings are calculated based on the absolute number of clickthroughs eac...
View articleThis week, Deborah Kania rolls up her sleeves and really gets down and dirty with the profiling techniques online marketers can use to collect valuabl...
View articleMost advertisers measure the click-through rates of their banner campaigns...but how meaningful a metric is that, really? Jaffer Ali says it's not a v...
View articleMichael Fischler is redesigning his web site. Sprucing it up to make it more usable and friendly and inviting. And in doing so he's identified some of...
View articleWith this new medium called the Internet comes the need for new sales methods. New approaches. New ways of thinking. The old way of selling services j...
View articleThis week, Nick Usborne continues his entertaining and informative two-parter on giving your site personality, character, and VOICE. In Nick's view, e...
View articleForget conferences and seminars. The next time you want to take in a lesson on highly effective marketing practices, take a couple of hours and plunk ...
View articleThe results of the 1998 online holiday shopping survey by World Research. Read More...
View articleThe Internet is the best thing to happen to the hotel industry since the toll-free phone number, according to the lodging, gaming, and leisure researc...
View articleCount Tom Hespos among the ClickZ readers who take serious issue with those who think that the concept of rich media is the enemy of a direct response...
View articleMarketers turn raw data into powerful knowledge by using the information, insight and understanding gained over time in their relationships with custo...
View articleWhatever branding used to be -- referring as it does to a one-way activity involving terrified cattle and a glowing iron -- it ISN'T now in the world ...
View articleThere are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleThe predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable...
View articleA survey of pharmacuetical and biotechnology executives found that they feel the answer to the problems that currently exist in the clinical trial sys...
View articleThe Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleIt's a brave new world of the Internet out there...and it can be a daunting task for PR pros from the offline world to infiltrate the ranks. Here's on...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articlePricing standards, sites that work, the end of the browser war, the breakup of that Redmond powerhouse...these are the things of Sean Carton's dreams....
View articleBroadband Internet technologies such as cable, ADSL, and DSL will skyrocket in the next few years according to research by Forrester. Currently, Forre...
View articleWithout fail, every new year begets an occasion to look towards the future. Whether it's Jeanne Dixon predicting alien invaders among the cast of The ...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articleIntroducing the first in a weekly series of articles that looks at the whys and how tos of targeting on the web. Each Tuesday, this new series offers ...
View articleDespite the growing acceptance of the internet as a vehicle for conducting business, e-commerce still tends to be regarded as something of a stepchild...
View articleThe last minute rush to send electronic cards to friends and family helped drive traffic to sites in the Net Ratings' Specialty retailer category up 8...
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