The brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that ext...
View articleJust in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...
View articleSee what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...
View articleWe're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submissio...
View articleA new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Read More...
View articleStaples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L wit...
View articleThe campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...
View article2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleIn digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...
View articleThe springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Read More...
View articleThe app has been used by over 1.4 million fans since its debut on June 26. Read More...
View articleImages of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says. Read More...
View articleColumnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Read More...
View articleThe site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...
View articleAs 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Read More...
View articleButter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...
View articleThe eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleWearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleRitz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleMy colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winn...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleThe inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
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