The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...
View articleHallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...
View articleIt will challenge marketers in the country to bring more focus and clarity to digital. Read More...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
View articleNot only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger cu...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleSometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media ...
View articleThe brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Read More...
View articleThe tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...
View articleThe Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Rea...
View articleClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extensi...
View articleMacy's has integrated visual recognition technology into its Star Gifts app. Read More...
View articleThe series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home. Read More...
View articleTake a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how bra...
View articleThe experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...
View articleThe brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...
View articleWhich do you think will survive and which would you rather be a part of? Read More...
View articleThe November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify...
View articleInfiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she...
View articleExperience mapping is an essential new discipline for marketers. Here's why. Read More...
View articleThe partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy. Rea...
View articleIn my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Read More...
View articleThis year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...
View articleIs a video or a mobile game a better fit for your band? Read More...
View articleWith so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from G...
View articleThe effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee. Read More...
View articleGoogle wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...
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