MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...
View articleDockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...
View articleWestern Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...
View articleUrban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleThe coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...
View articleIt's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Read More...
View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
View articleFor two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Read More...
View articleCustomers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Read Mo...
View articleIn the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity. Read More...
View articleThe brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Read More...
View articleDisenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of perform...
View articleDisney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Read More...
View articleAs advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Read More...
View articleJust in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Read More...
View articleDon't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Read More...
View articleToday, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the worl...
View articleA video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Read More...
View articleKleenex says Achoo allows consumers to better prepare for cold and flu season. Read More...
View articleOnce considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that a...
View articleMarketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Read More...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
View articleThe quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which convenie...
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