Farm Aid Goes Digital to Promote Concert, Family Farms
Marketing

Farm Aid Goes Digital to Promote Concert, Family Farms

13y Lisa Lacy

Farm Aid Goes Digital to Promote Concert, Family F...

The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...

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Stop Doing Digital Advertising
Asia

Stop Doing Digital Advertising

13y Vincent Teo

Stop Doing Digital Advertising

Consider these three rules for marketing in a digital world. Read More...

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AT&T Calls on College Football Fans to #BeTheFan
Marketing

AT&T Calls on College Football Fans to #BeTheFan

13y Lisa Lacy

AT&T Calls on College Football Fans to #BeTheFan

The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...

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Edge Shave Gel Revives Irritation Solutions
Marketing

Edge Shave Gel Revives Irritation Solutions

13y Lisa Lacy

Edge Shave Gel Revives Irritation Solutions

The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...

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New Yahoo Logo Revealed
Marketing

New Yahoo Logo Revealed

13y Dave Neal

New Yahoo Logo Revealed

Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissim...

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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
Marketing

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattles...

13y Gary Stein

The New Revenue Source That Would Bite You, if Rev...

No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...

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A1 Challenges Loyal Fans in the A1 Games
Marketing

A1 Challenges Loyal Fans in the A1 Games

13y Lisa Lacy

A1 Challenges Loyal Fans in the A1 Games

The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...

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Science Students Create Testimonials in Kleenex Xperiments Challenge
Marketing

Science Students Create Testimonials in Kleenex Xperiments Challenge

13y Lisa Lacy

Science Students Create Testimonials in Kleenex Xp...

The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...

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Facebook to Users: You Have Exactly 7 Days Until We Own You
Marketing

Facebook to Users: You Have Exactly 7 Days Until We Own You

13y Jessica Lee

Facebook to Users: You Have Exactly 7 Days Until W...

Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...

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Analytics Gone Wild
Marketing

Analytics Gone Wild

13y Robin Neifield

Analytics Gone Wild

In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...

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Estee Lauder Maps Nighttime Beauty Rituals
Marketing

Estee Lauder Maps Nighttime Beauty Rituals

13y Lisa Lacy

Estee Lauder Maps Nighttime Beauty Rituals

The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...

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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Marketing

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

13y Lisa Lacy

Popeyes Celebrates Love That Chicken Month With a ...

The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...

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Video: BrightEdge Focuses on Innovation and Delivering for Customers
Marketing

Video: BrightEdge Focuses on Innovation and Delivering for Customers

13y Melanie White

Video: BrightEdge Focuses on Innovation and Delive...

An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Read More...

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Mellow Mushroom Engages Mobile Audience with Summer Happiness
Marketing

Mellow Mushroom Engages Mobile Audience with Summer Happiness

13y Lisa Lacy

Mellow Mushroom Engages Mobile Audience with Summe...

Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...

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The Internet Twerks!
Marketing

The Internet Twerks!

13y Chris Copeland

The Internet Twerks!

An examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...

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Don't Let an Email Ruin Your Career (or Weekend)
Marketing

Don't Let an Email Ruin Your Career (or Weekend)

13y Anna Papadopoulos

Don't Let an Email Ruin Your Career (or Weekend)

There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option...

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Brands Adopting a Leadership Position on Do Not Track Technology
Marketing

Brands Adopting a Leadership Position on Do Not Track Technology

13y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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Planters' Mr. Peanut Lands Motivational Speaking Gig
Marketing

Planters' Mr. Peanut Lands Motivational Speaking Gig

13y Lisa Lacy

Planters' Mr. Peanut Lands Motivational Speaking G...

In Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits ...

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Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
Marketing

Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears

13y Lisa Lacy

Jim Beam Hires Seinfeld's Jackie Chiles to #Suethe...

The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Read More...

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Facebook Integrates Shutterstock Images for Small Business Ads
Marketing

Facebook Integrates Shutterstock Images for Small Business Ads

13y Matt Kapko

Facebook Integrates Shutterstock Images for Small ...

Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...

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Snacking Your Content
Marketing

Snacking Your Content

13y Gary Stein

Snacking Your Content

The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us....

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Four Seasons to Pinterest-Using Guests: Pin.Pack.Go
Marketing

Four Seasons to Pinterest-Using Guests: Pin.Pack.Go

13y Lisa Lacy

Four Seasons to Pinterest-Using Guests: Pin.Pack.G...

The hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Read More...

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Claussen's Penguin Tells Shoppers to Migrate to the Fridge
Marketing

Claussen's Penguin Tells Shoppers to Migrate to the Fridge

13y Lisa Lacy

Claussen's Penguin Tells Shoppers to Migrate to th...

Banner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...

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Pop Stars Embrace Videos, Hashtags to Push Fragrances
Marketing

Pop Stars Embrace Videos, Hashtags to Push Fragrances

13y Lisa Lacy

Pop Stars Embrace Videos, Hashtags to Push Fragran...

Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...

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Gap Goes 'Back to Blue' With Tumblr, Styld.by
Marketing

Gap Goes 'Back to Blue' With Tumblr, Styld.by

13y Lisa Lacy

Gap Goes 'Back to Blue' With Tumblr, Styld.by

Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Read More...

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Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Marketing

Renaissance Hotels Creates Discovery Game to Boost Brand Discovery

13y Lisa Lacy

Renaissance Hotels Creates Discovery Game to Boost...

Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is so...

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L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan
Marketing

L'Oreal Debuts New Makeup Line By YouTube Guru Michelle Phan

13y Lisa Lacy

L'Oreal Debuts New Makeup Line By YouTube Guru Mic...

The line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Read More...

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