While brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Read More...
View articleRichard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...
View articleThe banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...
View articleDirect response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking the...
View articleIncreased analytic performance in advertising yield optimization enhances marketing campaign results. Read More...
View articleAs the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...
View articleLifestyle web site company Glam Media said yesterday that it has created a private, invitation-only marketplace for brand advertisers to purchase ad i...
View articleVenture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...
View articleAOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising custo...
View articleMarketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...
View articleSapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, exec...
View articleTelevision loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but indust...
View articleOnline publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative...
View articleThere are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promot...
View articleSkype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...
View articleHow to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...
View articleMore efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in ...
View articleDigital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physica...
View articleFlooded homes, ruined cars, blacked out streets... these are the kinds of things you see "somewhere else," not in New York City. Despite the devastati...
View articleExecutives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketi...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleAlternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Read More...
View articleWebsites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
View articleThere is no guarantee that being courageous will ever work out, but the act alone is worth the consequence. Read More...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleOrganizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Read More...
View articleConsider these criteria that can be helpful in evaluating negative conversations. Read More...
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