Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investor...
View articleMicrosoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...
View articleFinding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way ...
View articleWith search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Read More...
View articleTravelocity campaign gives consumers a chance to win a trip around the world. Read More...
View articleHow will New York businesses get their groove back after the storm? Read More...
View articleDirect online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Read More...
View articleThe nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advert...
View articleWhy you need to keep an eye on Windows 8 and consider it for your digital strategy. Read More...
View articleHow its localization strategy has become a benchmark for P&G globally. Read More...
View articleRecent research points to clear benefits in building custom big data solutions for multi-channel marketing. Read More...
View articleThere's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...
View articleCarrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...
View articleMobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...
View articleYokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip. Read More...
View articleGoogle plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...
View articleBank of America has launched a microsite in partnership with Susan G. Komen for the Cure to raise money for Komen and to enable participants to honor ...
View articleAdvertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you? Read More...
View articleGigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Read More...
View articleGoogle accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up...
View articleConsider these factors when thinking about your company's online reputation strategy. Read More...
View articleNo matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage...
View articleLocal advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell A...
View articleThe U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Read More...
View articleAre you ready to put your customers at the center of your planning and making their needs your priority? Read More...
View articleYahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry...
View articleA discussion about why brands need to move beyond advertising. Read More...
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