The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Read More...
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View articleExclusive content placements on your site create additional channels through which to connect with consumers. Read More...
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View articleApproximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Read More...
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View articleGoogle is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look. Read More...
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View articlePlatform will primarily deliver ads to apps supported by Internet-connected TVs Read More...
View articleAs media buyers, we must watch our backs and look out for those things lurking that could negatively impact our campaigns. Read More...
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View articleForced to compete with countless mediums for attention, brand marketers are increasingly turning to the unusual approach of creating Facebook pages fo...
View articleThird quarter display ad revenue was flat. Read More...
View articleOr is it that we need to realize it has evolved, and evolve our thinking right along with it? Read More...
View articleAssets used in cross-platform campaigns will be able to take whatever shape is needed. Read More...
View articleConsumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Read More...
View articleSession produces candid discussion about risks of digital marketing. Read More...
View articleCustomers will tell you everything you want to know about the way in which you're advertising to them and what kind of response it incites. Read More...
View articleDisplay ads, including digital video grew at double-digit rates. Read More...
View articleFall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire...
View articleA social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Read More...
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