Real-time based media buying will make up 8 percent of online display ad spend this year, Forrester suggests. Read More...
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View articleIn an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers....
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View articleIf you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vit...
View articleThe IAB's efforts to standardize units that are more "brand-friendly" stands to motivate big changes industry-wide. Read More...
View articleApplying Tony Schwartz's "Six Keys to Being Excellent at Anything" to digital marketing. Read More...
View articleWith so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Read More...
View articleA look at some of the year's most unique and interesting ad units to help prepare you for the year ahead. First in a two-part series. Read More...
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View articleRandy Rothenberg leaves at a crucial time for the trade body, as it confronts a critical challenge to self-regulation. Read More...
View articleThis holiday season, companies are aiming their digital advertising efforts at online games. Read More...
View articleWebcasts, Twitter contests, interactive trailers…this is the kind of digital media consumers respond to now. Read More...
View articleMany companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...
View articleMaybe it's time to consider celebrities as media partners. Publishers are. Read More...
View articleWayne Powers, a former Time Media Group exec, will be based in New York. Read More...
View articleMarketers should be looking for creative ways to improve interaction rates, and considering both Internet and mobile channels. Read More...
View articleThere's something about Halloween that compels brand marketers to break out of their comfort zone. Consider Sears. Read More...
View articleIf new rich media creative is about giving the consumer choices, then it's also about giving the advertiser choices. And those choices can make all th...
View articleCraigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline. Read More...
View articleU.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum. Read More...
View articleThe new crop of expanding ads does more to abide by best practices, offering a rich advertising experience than these units ever have before. Read Mor...
View articleAgencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...
View articleCompanies failed to negotiate an outcome where Google would continue to sell TV ads on NBC networks. Read More...
View articleLoss of EA as a client this summer may have aided the firm's downfall. Read More...
View articleGap's Casting Call checks every to-do on the best practice list for engagement marketing. Read More...
View articleTurn online behavior into something good for your brand. But first consider these five personas based on purchasing habits. Read More...
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