If you want your customers to participate with your brand online, you must create advertising that enables it. Read More...
View articleLorizio says he'll improve Microsoft's media analytics offerings to advertisers. Read More...
View articleSocial media is playing a prominent role in the 2010 World Cup, and advertisers are making the most of it. Read More...
View articleDigital media buyers have been thrust into a new role. How can you stay in the game? Read More...
View articleRemember the three S's - savings, social media, and seasonal content. Read More...
View articleIn a world where toddlers can access apps on mobile devices, how do we filter the onslaught of ads? Read More...
View articleTask force will recommend specs and best practices for advertising on devices such as iPad. Read More...
View articleTwo new projects offer ideas for media strategists on mobile innovations. Read More...
View articleCreates marketing services unit to house the agency, and promises future investments in the space. Read More...
View articleOne campaign is targeting children and adults alike, with viral campaigns that appeal to both demographics. Read More...
View articleInterweaving an advertiser with a trusted site brand can be done as long as you keep creative unique, encourage interaction, and ensure content is goo...
View articleLocation-based advertising may be an ad format that consumers will actually admit provides value. Read More...
View articlePre-roll video has been undergoing some changes, resulting in a more attractive format and one that offers a more interesting ad experience. Here are ...
View articleHow are you preparing for the shift to online grocery buying? Here are some ways you can and things you may have already done to optimize for the shif...
View articleIt's time to invite consumers to take part in the advertising experience, in order to increase ad effectiveness and brand acceptance, and eliminate th...
View articleWhat companies are approaching their target customers with promises of relevant products, and helping them to discover similar brands? Read More...
View articleCriteo brings its pay-per-click retargeting product to Palo Alto. Read More...
View articleTwo studies make an attractive medium look even more appealing and provide tangible value in maintaining a social media presence. Read More...
View articleHow Sprint, CBS, and others tap cross-media marketing opportunities. Read More...
View articleCase study: Discovery Channel's campaign for its new nature documentary series offers lessons in best practices for media buyers and planners. Read Mo...
View articleAdvertisers should look no further than e-mail publications that have built a trusted brand and a loyal following. Read More...
View articleTasting Table gives DailyCandy a run for its money in the e-mail digest market. Read More...
View articleClickable video technology is here. Veeple is paving the way for digital marketers to facilitate interactive and actionable video. Read More...
View articleMore consumers are completing actions online that were first introduced on TV. We need to consider where our audience is consuming video content, and ...
View articleSee how Canadian marketers are enticing their audiences from the Super Bowl to the Olympics with interactive activities that extend their engagement w...
View articleThe vast majority of advertisers embraced social media this year to give audiences a preview of their Super Bowl ad. Read More...
View articleHow Chicago's Shedd Aquarium and Lincoln Park Zoo are making waves using social media through great content and a gentle touch. Read More...
View article