The foundation for any news organization in this millennium should be live, interactive databases of utilitarian information. Read More...
View articleThe newest interactive banner ads both inform and entertain consumers. Here's how. Read More...
View articleBetween video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Read More...
View articleIf local journalists and publishers want to earn money online, they first must provide comprehensive local information, not stories. Read More...
View articleAlcohol brands are tapping YouTube, Facebook, and iPhone applications for innovative interactive marketing campaigns. Read More...
View articleAgencies, and their clients, are focused on the arbitrary act of getting clicks, whereas the publisher is focused on selling products. Can agencies an...
View articleThe Web is here to stay. Newspapers need to stop feeling sorry for themselves and change their business models. Read More...
View articleMedia buyers must start now to ensure that their clients' promotions rise above the clutter in the coming months. Study these examples. Read More...
View articleSelect ad formats the way that you would choose players for a softball team. Read More...
View articleMedia that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, ful...
View articleMerge tried-and-true offline advertising methods with digital technology. Read More...
View articleHot weather media buys are beach-blanketing the Web and leaving their sandy imprint on consumers. Read More...
View articleThe greatest change in media isn't the iPhone, social media, or even the Internet. Read More...
View articleA digital media management platform promises to simplify the planning and buying process and foster relationships with campaign partners. Read More...
View articleThese versatile units can fulfill most any purpose while providing an engaging brand experience for consumers. Consider these examples. Read More...
View articleBusinesses and other organizations that build their own social networks and expect customers and others to come are missing an important point. Read M...
View articleRoadblock campaigns are popular among entertainment companies and big-name brands. Here are some success stories. Read More...
View articleHow online advertisers and publishers are effectively deploying synched ad units, home page takeovers, and a combination of video, companion ads, and ...
View articleCould you get through your workday day with less than 32 MB of Internet access? Read More...
View articleHow can Facebook put more power in the hands of brand evangelists? Try giving consumers the ability to add product tags on images. Read More...
View articleThere are very few things people care about more than their pets. A specialty ad network promises to tap that audience for advertisers including Toyot...
View articleVin's out to save the many local newspapers. And he's starting with the oldest in South Africa. Read More...
View articleVertical ad networks now have a reach of over 57 percent. Check out these industry newcomers for opportunities. Read More...
View articleGreen-themed sites offer interesting and engaging content to support ad campaigns. Read More...
View articleThe traditional era for media companies has become a three-act play. The carnage begins now, as we redefine what is media and what is news. Read More...
View articleMove over mommies; the dads have something to say, and there's a whole world of consumers out there eager to hear it. Read More...
View articleProblem is, advertisers and publishers feel very differently about who owns data collected from an ad campaign. Can they call a truce? Read More...
View article