The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleThis column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...
View articleGrowth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articlePrint isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...
View articleThe programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...
View articleProgrammatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...
View articleWith 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...
View articleCheck back here all night for the latest Super Bowl ad buzz. Read More...
View articleIs this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Read More...
View articleIt seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...
View articleProgrammatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from ...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleProgrammatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...
View articleA first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...
View articleA new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...
View articleA recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleProgrammatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...
View articleAs programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...
View articleNew research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...
View articleSome marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleProgrammatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...
View articleThe IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising h...
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