Bill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleThe rep firm or ad network that's right for one business isn't necessarily right for another. And it goes beyond size or price. What else should you c...
View articleWhen are wireless ads valuable to you? It all has to do with local advertising, promotions, and place-based advertising based on your consent and pref...
View articleSeveral online services claim to be able to track the competitive media spending and ad view volumes in a particular buy. But can you really track eve...
View articlePublisher acceptance is the biggest hurdle facing rich media today. But some companies are trying to make things work for those wanting to use rich me...
View articleFinding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleSellers always try to increase the price of inventory by convincing buyers that traffic, reach, content, and media brand matter. What really matters, ...
View articleOpt-in strategies for commercial messages may work for web- based advertising and applications, but it's often unfit for wireless messages. Tom calls ...
View articleSometimes, putting PowerPoint into the hands of your sales reps can be disastrous. Here's how to create visual presentations that help sell your story...
View articleThe use of client-side software, or the "MetaNet," represents a fundamental shift from publisher-centric relationship models toward user-centric ones....
View articleMany web marketers are looking at the wireless web frenzy, wondering how they can jump aboard the hype train. But age and experience beat hype and nov...
View articleThough some people talk of rep firms and ad networks as if they were the same animal, there are important differences between them. And understanding ...
View articleWhat's the "real" average CPM? Try $11. But don't get hung up on this. Very few buys should have a CPM of $11. Many will be less expensive, while othe...
View articleViral marketing is a great bang for the buck for many products and services. Tom gives you three principles for getting the most out of your viral eff...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleIn our hypermediated, multicultural landscape, it's amazing how many companies have yet to address the world and its many languages in their media and...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articleHow do you establish the minimum number of impressions for an untested product? This issue comes up frequently -- not just with new types of media. Ev...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleThose of us evangelizing rich media since the days when the Internet Advertising Bureau (IAB) didn't even acknowledge its existence are now in a posit...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleBill once again dons his Nostradamus hat to finish up his rich media predictions for 2001. Needless to say, he's bullish on broadband, hot on cable mo...
View articleLet's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
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