Neither exuberant nor irrational. Those who weathered the online ad slump talk tactics for the present and the future. Read More...
View articleThe knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...
View articleFootball kicks off tailgate parties on sport sites. Advertisers, get ready to score! Read More...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleOnline scams deal a blow to those of us trying to encourage online commerce, but we can fight back. Read More...
View articleShop. Lunch. Shop. Employers take aim against Internet primetime's core audience: at-work surfers. Read More...
View articleWhy big agencies don't get interactive -- and why they probably never will. Read More...
View articleClutter, clutter everywhere. If common sense won't compel us to reduce it, studies on clutter and ad effectiveness may do the trick. Read More...
View articleOnline's more mainstream, so mainstream rules apply even more. Read More...
View articleBehemoth Intel is championing permission marketing. So why don’t the liberal watchdogs see it that way? Read More...
View articleForbes is guaranteeing ad effectiveness. Is it an appealing offer or a con job? Seana takes a closer look. Read More...
View articleSpeed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competiti...
View articleNothing could match to power of Boomer market... until their (cyber)kids grew up. Read More...
View articleWant audio and video? Want to download music to a PC, PDA, or other device? Yes? You're a 'streamie.' Read More...
View articleWhat's the opposite of globalization -- and why is it critical for the Web? Read More...
View articleUsing online media to build brands quickly -- and strategically. Read More...
View articlePublisher poo-poos pop-ups. Smart move -- or are formats only as good as advertisers who use them? Read More...
View articleThe machines may be running the applications, but don't forget who's running the machines. Read More...
View article'Not all loyal customers are profitable, and not all profitable customers are loyal,' says the Harvard Business Review. Seana has the numbers to back ...
View articleOnline media planning and buying may be a logistical nightmare, but we're beginning to get somewhere. Read More...
View articleDo consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part o...
View articleDesire. Passion. Longing. What do we REALLY crave? Brands. Read More...
View articleSomething's got Seana steamed, and it's not the weather. She can't believe that misconceptions about interactive media stubbornly persist. Read More...
View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleNow that Jupiter's fate has been resolved, will planners and buyers have better, more accurate research tools? Read More...
View article