If the 30-second television spot is dead, can the Internet offer something more effective? Read More...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleWhen billion-dollar deals are being done, where is interactive? Read More...
View articleHope or hype? The broad view of broadband. Read More
View articleAgencies drank the Kool-Aid, then spat it up. No more iDivisions. Digital's now fully integrated into the palette of service offerings. After all, it'...
View articleHas the concept of 'thinking outside of the box' become mundane? Seana's excited about thinking inside the box. Literally. Read More...
View articleThink the industry is maturing? Read what Seana overheard at a recent media summit. You might be shocked. Worse, you might recognize your own agency. ...
View articleSeana shares grumbling, head scratching, and cynicism from the iMedia Summit. What impact will the Unicast/Enliven merger have on the rich media space...
View articleIt ain't your Grandma's Internet! Online seniors are dynamic, affluent and as a group, growing much faster than you think. Read More...
View article...and what's so sacrilegious about advertising on blogs, anyway? Read More...
View articleOn May 1, many Webcasters will go silent to protest a proposal before the U.S. Copyright Office -- a proposal that, if accepted, could silence these W...
View articleGoogle just introduced a paid research service. Could paid search be next? Read More...
View articleDoing the numbers: Is the NetRatings/AdRelevance merger good for media buyers? Read More...
View articleAs publishers move their sites from free to fee models, is anyone getting duped? Read More...
View articleThis young, mostly urban demo has $425 billion in annual purchasing power. Is the Net giving them what they want? Read More...
View articleOn vacation in Mexico, Seana still can't turn off her media-buyer antennae. Read More...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleInternet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...
View articleThe pitch is alive and well, but the rituals surrounding it have changed to match the current tough times. Here are some ideas to make it work for you...
View articleFrom Super Great to Super Boring -- the dot-com fallout takes its toll on America's favorite Bowl. Read More...
View articleMedia buyers, take note: The focus has shifted from vowels to a consonant. 'M' is for 'mobile.' Bye-bye, desktop? Read More...
View articleThings are tough for a lot of folks during these economic times. Still, some are doing better than others. How do you reach those affluent people? Onl...
View articleDon't forget to involve the most important people -- company employees -- in your branding efforts; because brand is created both inside and outside a...
View articleTV is meeting the Web in an inevitable explosion of convergence. So who buys, sells, and plans the media? Read More...
View articleWho are the "e-fluentials," and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View article